On a daily basis, we see a number of brands being introduced and an even larger number getting phased out due to lack of planning, poor marketing, incorrect targeting or bad positioning strategies. Fading away of these iconic brands hurt the parent companies and create a void in the company’s portfolio.
Aditya Birla Group is a multinational conglomerate, and has a wide array of business in the fields of textiles (Grasim), aluminium upstream and downstream (Hindalco), cement (UltraTech), carbon black (Birla SKi Carbon), speciality chemicals, epoxy based chemicals (Epotek), cellular telecom (Idea) and many more. The Group's non-ferrous metals' business is under Hindalco Industries. The Group's cement business was earlier under Grasim Industries and UltraTech Cement. The two entities have now been merged into UltraTech Cement to form India's largest cement company. After purchasing Columbian Chemicals Co. the Group is now the largest manufacturer of carbon black worldwide. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. Aditya Birla Group sells in-house and other branded apparel via brick-and-mortar and online stores. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group and also acquired exclusive online and offline rights to American fast fashion retailer Forever 21 in India. The group ventured into niche target and select portfolio apparel in October 2015 with Abof. Aditya Birla Capital (ABC) is the umbrella brand for all the financial services business of The Aditya Birla Group.
In short, the Aditya Birla group has taken India on its shoulders and helped it reach new heights. They represent the drive of the masses and showcase how an MBA candidate like me can make a mark in any field they take on.