The ascend of a country from poverty to prosperity, from tradition to modernity, is a great and fascinating enterprise. Many such enterprises have been the backbone of our vibrant democracy. One such and probably the most coveted name is Aditya Birla Group.
I was born in the small tier-2 city Jabalpur. I never had an exposure to branded clothes. I had a fond memory of my mother buying an expensive shirt for my father and the brand name was Peter England. I used to think that my father wears a shirt from England, little did I know that it was the global brand that was acquired by our very own Aditya Birla Group in 2000. After this, I don't think I have ever purchased a branded apparel other than that of ABFRL.
ABG is a pioneer in offering innovative products and services. They believe in adding value to millions of lives across the globe. This philosophy has earned them numerous accolades. They are amongst the top 3 in every business line that they provide services be it aluminium rolling, apparels, carbon black, telecom, cement or insulators.
Decades before ‘Make in India’ was the trend, the Aditya Birla Group thought of making India self-sufficient on multiple fronts. They have worked relentlessly to ensure the best of products reach the farthest corners of the country. In a world on many changes, my trust on the Aditya Birla Group’s products remains unmoved.
