Seven Basic Unshakeable Fundamental Marketing Truths- By Dr. Michael R. Solomon | IIM Bodh Gaya

The International Relations Committee of IIM Bodh Gaya launched “Global Talks” – a series of lectures on business and its different aspects by the great scholars of the field. The first Talk was graced by Dr Michael R. Solomon, Professor of Marketing and Consumer Behaviour at Saint Joseph’s University, Pennsylvania. Prof. Solomon has authored a number of journals and articles on consumer behaviour and lifestyle issues and has also delivered lectures on the same. Apart from academia, he has also been an advisor on marketing strategies to a number of companies ranging from Calvin Klein to eBay to BMW. In the session, Dr Solomon talked about the “Seven Basic Unshakeable Fundamental Marketing Truths” that managers have been abiding by since the last century and why there is a need to change our perception about the same.