DEKODED

Reliance Retail Ventures Limited recently partnered with 7-Eleven, a Texas-based convenience store chain and the first shop came up in Mumbai. But Reliance is already present in the segment with

Badshah came up with a song featuring an overnight internet sensation Sahdev Dirdo, a kid from a small village in Chhattisgarh. But why! Many would say, because the kid is

You must be aware of the visionary businessman Jack Ma, who made rapid strides with Alibaba and the parent Ant Group! The group became so big that it was geared

IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time,

In the last couple of weeks, the entire nation debated whether it is absolutely necessary to conduct the national level entrance examinations like NEET and JEE during the monstrous spread

Gone are the days when parents used to nag their kids who were glued to their gaming consoles. Now, they encourage them! How did this shift take place in India

Millennials as we know it has seen a lot over the years. The job-hopping, Instagram loving, YOLO philosophy believer millennials are often regarded as a generation that is ‘entitled’ and

Why talking about TikTok now, you ask? Well, because without TikTok the marketing classes of today might not be complete. A vital part of internet generation marketing is Influencer marketing,