Who would have thought that a constant memory of mine for years would become the main subject of an article that I am about to write. Well, that's how Planet Fashion of the Aditya Birla Group has a niche place in my life.
For every girl, her dad is her hero and mentor. He is her world and she be his. And for me, he is that and much more. Always seen as a beacon of help and solace, I have always looked upto him for anything and everything. And as for my Dad, he has and will always be my protective shield.
For such a person who toils for your well being and always ensures that you are looked after first before he checks on himself, it is always special when you get to make him to look after himself.
On rare occasions when he decides to buy something for himself, Planet Fashion has been his resort always. He has a strong trust on the products available there and always prefers this retail chain to any other.
But how are all these niche sweet memories for me. Well, whatever I clothe myself in or in whatever I do, my dad is always there to tell the first words "Hey. That looks good on you!". And when you get a chance to prance around the shop picking out every brand and every colour to find the perfect attire for him and make him try out the clothes so that you can say "Hey Dad. That looks good on you", that's the sweet moment for you.
And the moments become more precious when you get to do back to him what he had done for many years. It was never about the price tag for him. And that's what I get to do in return for him now. This is how Aditya Birla Group has created a niche in my life.
- Adeline Joseph, TAPMI