Going down the memory lane brings back the life of a brick & mortar concept stores of More megastore. It was during one such visit did I stumble upon a luxurious & valuable creation of art - An Allen Solly kids formal Prussian blue shirt. It grasped my attention & was the perfect outlook I was looking forward to don in my school's Annual day drama competition. 2009 , was the year when Aditya Birla entered my life when i settled in Bangalore along with my family. Since then the journey has been one like a sine wave ( ups & downs ) in terms of innovation , choices & creation of variety of designs. In these past 10 years , as I grew so did my relationship with Aditya Birla Group blossom into like one of Cupid's lovers. So many acquisitions of international brands like Louis Philippe, Peter England, Van Huesen , People etc. ( an enigmatic proposition indeed as these brand names could not be comprehended into the inquisitive mind of a child as INDIAN BRANDS... Sounds so foreign ). During this time period Aditya Birla Group as part of Madura Fashion & Retail Limited dominated its market presence focusing on both the Millennial's & Gen Z shoppers. Need of the hour was to think out of the box, be innovative, also acquiring the premium niche market. Sometime in the mid of 2013 , a new retail store of PETER ENGLAND opened near my locality & as part of the introductory launch offer there was a flat 40% off on all varieties. Due to the convincing ability of the store manager coupled with my impulsive shopping led to 2 pairs of pants - shirt & a reversible black brown belt landing in my wardrobe. What drew my attention the most was the "HONEST SHIRT - Beginning of all good things ". It did indeed really feel good to don these clothes. Right from the fabric to the nice texture & the color of the shirt made it all the more worthwhile.
Getting into the aspect of changing business dynamics viz. from being a brick & mortar shopper to being an online ( e-commerce ) shopaholic . Not only did it feel convenient shopping from the comfort of my home, it was a spectacular experience. The latest developments in the E commerce sector of Amazon acquiring More megastore to operate via Prime Now in metro cities like Bangalore has indeed boosted the sales & impacted the customers by greatly improving the customer experience with the 2 Hour delivery mechanism. This is a testament of the Aditya Birla Group to the changing consumer & business dynamics. Pantaloons one of India's largest consumer retailer in clothing segment was acquired by ABG (Aditya Birla Group ) in 2012 from their rivals Future Retail. Since then it has only been the way forward, never looking back, facing new obstacles & conquering them. To sum it all up in the words of Mr. Kumar Mangalam Birla - "Our new corporate mark is a fine blend of continuity & change. "