The Dream Car That Failed To Scale | Case Study - Learning IRL By ABGLP

Want to build a marketing career? Do you check out all the ad weeks and campaigns on Instagram and Facebook to see how they're doing? Do you fret over details like target audience, segmentation, etc? Does it irritate you when an ad campaign does not perform well? Are you always into your 4 and 7 Ps? That's great and all, but how well do you know your marketing concepts? Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your marketing management curriculum!