Aditya Birla Group, an Indian multinational premium global conglomerate representing India in the list of Fortune 500, has touched lives of millions with its presence in a wide range of sectors spanning across 34 countries globally. Aditya Birla Group has its business in metals, cement, apparels, carbon black, chemicals & fertilizers, insulators, financial services, telecom, BPO and IT services.
Khurja is a town unheard of by the most but Khurja's Pottery, the town's holds the Geographical Indication (GI) tag, which is a type of certification that the product is made according to traditional methods endemic to its geographical origin. The development of the potteries in the town can be attributed to Ultra Tech Cement, which has put us on the map. These industries have not only increased employment but also contributed to bringing improvement in other facilities such as schools, hospitals etc. Ultra Tech Cement has not only strengthened the buildings of the country but it has also strengthened the ambitions of people in my town and that is what makes Ultra Tech Cement is central to the lives of people in Khurja.
As said by a contemporary TV character “Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you.”. Yes, I am proud to say that I am from Khurja, a town which is built on the foundation of aspirations and Ultra Tech Cement and I will stand tall like a structure made of Ultra Tech Cement and represent my town everywhere I go.