How Aditya Birla Group is Big in My Life?
There is a lot one can say about oneself but there’s only one line that resonates with most of my life and that is- “I didn't have any great talent. I didn't want to become a rock star or an author”. Kumar Mangalam Birla drove it home for me when he said the above statement. For me life was never about adventures or making it big but the little things. It was more about maintaining that balance between achievements and humility, much like the Aditya Birla Group for that matter.
To say that the Aditya Birla Group was a constant companion throughout my journey of becoming the individual that I am today, would be a but obvious fact. As mentioned earlier, I have always strived for the humility that I think sets you apart from everyone. And I feel that when you think about the brands that are associated with the ABG, you think of words like- humble, accessible and homely. That is what I strive for in my life too.
I have always been driven by the fact that I want to do something for the people who have always been the backbone of my story. This is something which I feel the Aditya Birla Group has been doing over the years- by being Big in Our Lives.
For instance, the Ultra-Tech Cement ads constantly remind me of my dream of buying my parents their first home. Or the Van Heusen showroom that my sibling keeps pointing at when he reminds me of things I have to do for him when I make it on my own. People and Pantaloons have been my saviours for all those affordably awesome outfits that I’ve flaunted over the years. And when it came to dressing like a professional, Allen Solly came to my rescue. We all know that the list can go on!
The whole idea of running out of options to choose from, as I reminisce over how the ABG has played a role in my life, shows what building a brand really means. This is what I look forward to as I begin my journey.
How I have made an Impact?
When people see me, they see the IIM brand that I carry now. But only a few see the hours of relentless energy and sacrifices and overcomed fears that led to me it. Be it the fear of public speaking or the under-confidence in my abilities, I always chose to write my story in MY WAY and not in the way my fears wanted me to.
Being the first girl of my family to receive formal education came with its set of downs. To add to that I have an ambitious personality. If you are in India, you know that being a girl and, that too, an ambitious or career driven one is not a very safe combination. The question of ‘How much is too much?’ is always haunting me.
Like my friends, I too have had problems coping up with the entire MBA entrance situation- the syllabus, the sectional cut-offs, everything. But, for me, what really mattered was the psychological impact that the CAT exam had on me. It changed me in a way that I have could not have expected. I have made a clear choice of how life is going to be for me. That is, in a room full of traits, I would always choose Ambitious and Considerate. And if I had to choose one over the other, I will go for Considerate.
Now that I am living my dream of being a part of a premier institute, there is a lot to reminisce and a lot to look forward to. Reminiscing the hurdles and people I had to cross and looking forward to someday playing a greater role in carrying forward the legacy of a brand like the ABG or maybe ABG itself (hopes high)!
How hard can it be?
All I have to do is get my Allen Solly’s on!