“The word of mouth” is more powerful than any form of advertisement. From its inception, Aditya Birla Group has made its mark not only in India but all over the world because of its visions and values. When we were child we used to listen to stories from our grandparents about business stalwart Aditya Vikram Birla and how he helped our nation to build. Home is one of the basic needs of each and every person on this earth and Aditya Birla group helped millions of people to build their own house by piling up brick by brick.
It’s silly that in childhood we used to think Ultratech is the cement, not the name of the cement. Like Colgate is the toothpaste, not the name of the toothpaste. That’s the power of word of mouth. Ultratech Cement has been the first choice of peoples of our country because of its value and no doubt they recently constructed Bandra-Worli Sealink in Mumbai. The development is skyrocketing after independence and it will grow more in the future for sure.
"With power comes, the responsibility " and ABG is known for its social responsibilities and this is what attracted more toward it. The group took the step toward women empowerment and now 14 % of managers are women. The way it helped 90 million peoples for vaccination is something we need to be proud of. Its the Big picture that matters but ABG helped to make it big by using Ultratech Cement.