Competitions2 minutes

The Power Of The ABG Brand - Surbhi Singh, TAPMI

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Surbhi Singh
Surbhi Singh

ABG, India’s 3rd largest private sector conglomerate with its roots spread across the globe, 14 industrial sectors worldwide has made itself omnipresent in our lives. At times when India faces the problem of unemployment, this conglomerate has provided job to around 1,20,000 employees belonging to over 42 nationalities.

TELECOM: I have grown using idea cellular services in my mobile phone. “ An idea can change your life”! Who can forget this tagline which used to be on tip of our tongue.

Fashion: In a totally oblivious way ABG had become an integral part of my wardrobe. You pick any of your favourite brand be it Allen Solly, Louis Philipee, Van Heusen, Forever 21, Pantaloons, ABG has been my fashion statement making in roads into my heart and mind.

Cement: I was least bothered about the brand of cement used for construction of my house, but my father and brother both being engineers never compromised with the quality of cement and trusted only “ The Engineer’s Choice”, Ultratech Cement!

Future Probable Association: With increasing reliance on the brand ABG, I am looking forward to get associated with Payments Bank of ABG.With Greater Power Comes Greater Responsibility!!—Abraham LincolnABG truly lives on this principle and carries impactful welfare driven activities in India and globally.

It’s work is spread over 5000 villages, touching 7.5 million lives. It is a learning for us MBA graduates that along with financial gain we need to be aware of the problems of our society and inculcate a value of giving it back to society.

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The Power Of The ABG Brand - Surbhi Singh, TAPMI