Aditya Birla group is an omnipresent brand but yet so subtle in delivering value to the society at large. "Leadership is about making others' lives better as a result of your presence and making sure that impact lasts in your absence."- Anonymous
Aditya Birla Group is thus truly a leader in all its endeavors. Personally, it has also made a huge impact in my life. Its clothing brand Pantaloons, is a highly fashionable brand with affordable prices. Its tagline- "In love with life, in love with fashion; Rewrite rules, retain values" really resonates with me. Its advertising, branding and discount rates have really enabled my friends and I to be captured by it. Another fashion brands under the Aditya Birla Group umbrella- Van Heusen, Louis Philippe, target the working class. While in college, I always looked upto these brands for inspiration. Buying clothes from these brands always brings in a sense of achievement and pride in me. It motivates me to work harder and achieve success so that I am able to buy clothes from this brand some day.
Not just in fashion, but also in daily activities like packing your food in aluminum foil produced by Aditya Birla Group brings in a sense of nostalgia and sweet memories to me. My mother used to pack my food in the aluminum foil and no matter where I was, in school, college, or office, a sense of homely feeling stayed because of it. Thus, Aditya Birla Group has impacted and continues to impact my life in very subtle yet influential ways.
