My prepartion strategy primarily revolved around finding answers to my queries. I started collecting and reading latest articles related to online retail. One thing lead to another, soon i redirected myself towards online blogs to get a basic idea of e-tail operations. A glimpse of Bugbasket was now just like icing on the cake. I hadn't found answer to all my questions but i could clearly see a road map ahead. I was hoping that an opportunity ahead could help me understand and learn better, and eventually hard work reaped its success.
The interview panel was focussed on testing our basic understanding of marketing concepts, key terms & awareness about bigbasket. With the high quality of practical and conceptional education provided in first year at NMIMS, answering questions related to marketing seemed like a walk in the park. With the background prepartion in place, it was only matter of handling the questions confidently.
Two months of internship exposed me to practical way of carrying out GAP analysis, helped me understand the art of competitive benchmarking & exposed me to the dynamics of visual merchandising.
End of my internship I did learn that repeat customers are key to success when it come to retail industry. Blogs, and feedbacks, brands on catelog scripts a story to the customer which generally coneys the message of care and love. Visual Merchandising spins a magic on the customers which tempts them to buy and try out more than ever before. Yes, I had figured out answers for my puzzles with this fantastic experience at bigbasket.
All of this could have never been possible without the support of my guide and mentor at the esteemed organisation. With the experience they carry on their shoulder,they hand held me whenever it was needed, sharpened my skills & helped me better structure my approach & strategies. Overall, it was a great leaning experience in a friendly envornment. Happy to have been a contributor in a successful organization which intends to grow, innovate & inspire generations to come.
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