Competitions6 minutes

The Transformations

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MUSKAN BANSAL
MUSKAN BANSAL

Aditya Birla Group’s impact on my life

Aditya Birla Group is one of the largest conglomerates in the world. It is spread in around 34 countries and provide employment to around 1,20,000 people. The group has grown by growing as a family with the people. It touches day to day lives of many people including mine.

It owns India’s one of the biggest cement company i.e. Ultratech cement. It is one of the most trusted brands. It ensures the integrity and strength of the infrastructure.

As I live far from my family, ABG group’s Vodafone Idea limited helps me stay connected. The high-speed internet helps me in completing my work effectively and efficiently.

As quoted by Kumar Mangalam Birla, “It’s not a good idea to always look for new frontiers, especially when you have new opportunities in your existing business, in your own backyard”, it really shows how the business house invest in the ongoing lines. This can be rightly predicted from the acquisitions in fashion and retail industry. The group has made the best use of the opportunities that it got. ABG caters to the needs and wants of every group. It owns chains like Pantaloons, People, Allen Solly, Van Heusen, Forever 21(India), to Hackett, Ralph Lauren, The Collective. The helps them retain their market within every income group.

ABG has a prominent presence in the financial markets. Aditya Birla Capital Limited is committed to serve the end-to-end financial services needs as it provides life insurance, private equity, commodity broking housing finance etc. It has been one the trusted companies in this business.

Sustainable development is the most important aspect that has to be kept in mind today by the business houses because a lot of stakeholders are involved, and the actions today will have an impact on the lives of the future generations. ABG group actively respond towards it.

How I overcame challenges in my life.

It has always been a constant learning process, overcoming the obstacles, unlearning clichés, and finally reaching where I am today, one block at a time. And this path isn't always easy, I, being a very emotional person, I had to juggle with myself and those around, to keep myself spiritually uplifted.

Now when I look back, I can clearly dissect how home, school, college or rather society at large has led to my growth, to what I am today. No matter there were problems at various fronts, it was never a look back.

This goes back to the age of 15 when I had my first encounter of misogyny.

I was clearly told by my parents that they won’t allow me to go out of the town for further studies. After my persistent efforts to convince them they came to a consensus that if I score above 95% and get into the top 10 colleges of Delhi University, then they would consider it. I worked even more harder for 2 years and proved my worth.

Discrimination based on gender is so ingrained in Indian households I've learnt, with actual backing of ideologies. I have realized by time that I can't really shun this gap between what I think and what family (society) endorses. To keep myself confident all I can do is to largely ignore and work on myself, improve bit by bit and reach at a place where I am no longer answerable.

And this realization gave me and has given me enough of the motivation, back then and even now.

Back in the mind since I always had this purpose of proving myself, I somehow started doing well in school, both academics and extra-curricular.

I was always keen on participating in the quizzes, debates, dance competitions etc. these activities along with my academics kept me alive.

School has been an easy job, I had a decent social circle and friends to hang around, but the one problem that I majorly faced was body shaming issues. This mostly happened when we all were hitting puberty and our bodies started to change. I was shorter in height initially and gained weight, so the bullying was inevitable. I remember I would go numb at times, would come home crying with no longing to go back again. It was my mom who supported me that time. She taught me that, the way how you see yourself that matters and nobody else’s opinion should matter to you.

And this is how I was back in the game. I regained my confidence and started my string of extra-curricular again.

I took the initiative to organize inter house competitions for the students, stood first at the psych Olympiad, was an active member of the student council.

Long story short, comes college time. I still remember while filing my admission form at GGS I thought to myself I'm College Ready. As in, I was the most ambitious and active student of my school, college would pass like just that. Little did I know that coming from Karnal to Delhi would do cost me. I was far from home and people were new. Back in my mind I had inferiority complex. I wouldn't socialize much and participate less since I lost my long-grown confidence. But two three months I realized that bachelors is going to be three years and there is not much time to 'take my time'. I must grind hard and prove harder. It happened, and I can't imagine I grew so much.

Through my consistent efforts I was elected as the Joint Secretary of Urja, The Commerce Society. I also organized BIL (ad-hoc to TED)

Taking various leadership positions, I realized I would panic a lot when I or my team would not meet deadlines. It was affecting my behavior towards others and hampering my mental health. It took time to make peace with this but finally I did, consulted some friends and faculty members. All I had to do was to create a boundary between my personal and professional life, though that's very subjective but that is what it is. Well I improved a lot from my participation in college. I became more patient with people and situations, developed leadership qualities, and grew more empathetic. I saw myself in situations where-in I had to take impromptu decisions for the team and I won’t panic.

So, till now this is how it has been, my journey to where I am. The past does come back sometimes. Be it misogyny or Body Shaming, but borderline is that if you keep your goal in mind, which somehow, I always had back from childhood to do something Big to shun the constraints, it helps to win. And then I have a very encouraging and uplifting social circle specially from college which helped me grow and be what I am.

#ABGLPWooM

#IMInewdelhi

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The Transformations