The Aditya Birla group has been among the most respected conglomerated in India since its independence. The reason it takes this place is the trust they’ve built with the people of the land and across borders. Throughout our lives, we come across various products we use and love and are astonished when we realize it was proudly made by a company based out of India. The Aditya Birla group is no less in this regard.
I love being behind the wheel and have always referred to my car as my 2nd home. The joy of the journey however is partly attributed to the amazing road infrastructure in place. It was intriguing to know that the Aditya Birla group is the world largest manufacturer of Carbon black (roads and tires). I can now also attribute the joy of the journey, in its own good way, to the Aditya Birla group for leading that path.
The group is a proud owner of prestigious of brands in the textile industry like Peter England, Allen Solly and Louis Philippe. I love to be associated with these brands given the products I’ve bought from them and have never had second thoughts when it comes to the quality and durability of the fabrics they make. So much that half my wardrobe was made by one of these companies!
As a kid, I always loved the ‘zoo-zoo’ advertisements I would see on my television set in the late 2000’s. Though I’ve never used Vodafone, their advertisements have always been a treat to watch. So much that I still have Vodafone zoo-zoo stickers on the fridge door! The brand is perceived in a very positive way in India and now that the Idea merger it complete, it proudly boasts of a strong network standing on the foundation of its customers.
The Aditya Birla group has been big not just in my life but the lives of a billion of people living in India and across the world and I’m positive it will continue to be so in the years to come!
Michael B Thomas,
T A Pai Management Institute, Manipal
2019-2022