Aditya Birla Group is a well known conglomerate in India and away. Many of the brands like UltraTech, Idea, Peter England are household names. The Group has a unique place in my life too. It has been with me in various forms at multiple occasions.
As a millennial with a penchant for formal wear, I find ABG brands irresistible. When I was a college going teenager, I had saved from my pocket money to give the first gift to my Dad. It was a Grasim shirt, and it was so much liked by Dad, I built a subtle connection with ABG.
Later on, as I got acquainted with other brands, Louis Philippe became the most favorite one, a lucky charm of sorts. And this has an interesting story behind it.
For my very first campus interview in the undergrad college, I had purchased Louis Philippe formals- my first pair of branded formal wear. It was the kind of power dressing which gave me a much needed confidence boost during the interview process. And I converted that core mechanical company, along with only 3 others from my college!
So without a doubt, when I purchased my first suit for the admission process to the B-schools, I relied upon Louis Philippe. And it didn't disappoint. I converted the best College among the options I had. Yes, there might be other factors at work too. But the sense of composure that Louis Philippe gives is incomparable. It brings out the best in me.
Another deep association with ABG is through Idea cellular. Having stayed in Maharashtra for most of my life, Idea has been my preferred network- be it 2G, 3G or 4G. And this has paid off.
In 2014, I had gone to a trek in the Western Ghats with friends. Late in the evening we were lost while returning to the village base camp. With nobody to ask for directions, and friends' phones out of coverage area, my Idea 3G literally showed us the way. We could access the terrain map and get directions to the village. Later, in relief, we had a hearty laugh about what an Idea it was!
To sum it up, Aditya Birla Group has been a long time companion in a cherished way. It has positively impacted my life and lives of millions of other satisfied customers. Following the idea of Trusteeship since Gandhian era of Freedom Struggle, ABG has stewarded corporate governance with social consciousness. No doubt it remains a force to be reckoned with in the corporate world globally.
#ABGLPWooMe #TAPMI #WooMe #LouisPhilippe #Idea