Competitions2 minutes

Under the Sun - TAPMI

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Sai Sruthi Pinni
Sai Sruthi Pinni

Just as the rays of the blazing sun reach every corner, Aditya Birla Group, true to its name, has proven itself in almost every sector. From fibre to fashion, carbon black to concrete, Aditya Birla Group has made its mark and made it felt too.

My early memories involve more supermarket and its iconic orange aisles that transfixed me with the sheer variety of the items on them. And the connect has only deepened as I grew. Now, the sleek cars we drive may have tyres with Birla Carbon nanoparticles or the smooth roads we cruise on may be made of Ultratech Cement. Our elegant business suits may be from brands such as Allen Solly and Van Heusen and our new smartphone may have a touchscreen manufactured by Hindalco. Indeed, Aditya Birla Group is with us, wherever we go!

What started out as a cotton trading group in Pilani, Rajasthan is a global conglomerate today, operating in 35 countries with over 120,000 employees of 42 nationalities. Their holistic shared vision of working towards sustainability and making a positive difference to the consumers and communities is the reflection of the core values that the group has held dear over the decades. And saying that it has played a role in our lives is a huge understatement.  

It is by seamlessly incorporating passion, commitment and integrity while standing for values that have stood the test of time, that the legacy of Aditya Birla Group lives on in the hearts of its employees and its consumers.

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Under the Sun - TAPMI