Aditya Birla is one of the biggest conglomerates in India. Just like the city of Jamshedpur is well managed by Tatas, Hindalco(also known as Renukoot) City is managed by the Birlas. My maternal Grandfather used to work in the Hindalco plant. I used to often visit this city during my childhood days. It still amazes me how planned and managed the city of Hindalco was back in the 2000’s. There were 4 lane roads everywhere in the city which never caused traffic congestions. There were even well-furnished hospitals, big public playgrounds, public libraries and open air gymnasium at almost every 3-4 km. At my hometown Chandrapura, I experienced a lot of power cuts, but in Hindalco, I rarely experienced any. When I was a teenager, I wondered why the government was not taking such initiatives to attract MNCs to manage more Indian cities on Public-Private partnership like the cities of Hindalco and Jamshedpur. It will also create job opportunities for local people when these companies establish their industries. Now, when I look at my native city and think of how Hindalco was back in 2000s, it would take another 20-30 years for my city to be like Hindalco.
What were the things that Hindalco city made me realize? I have used many Aditya Birla Group products like ABG mutual funds, PETER ENGLAND, ABG Capital etc but the way in which the city of Hindalco influenced me, it was not like any other. It made me more responsible towards my society, aware about cleanliness and made me realize that earning money is not everything. I am also attached to the Van Heusen brand since it was the Aditya Birla Group product which I wore on my first interview. It was the first experience of the professional corporate world. I have also used Ultratech cement in the construction works at my house where I built homes to be given on rent.
Well, coming to the second point, this is more of a relative thing rather than absolute. Giving alms to a beggar thinking that I am impacting his life in a good way, can mean nothing to him. However, if any decision’s impact is more personal like how my decisions have impacted my life then I think I have just wasted some of the years of my life. However after completing graduation, I went to home to look after my father’s business and then it taught me how difficult it is to survive in this fast growing money possessed materialistic world. The last two years made me mature enough and impacted my life in the very best way possible. These two years shaped me into a more confident, patient and a clam person. I pondered more into my life and got an idea that people’s conditions are just a result of the decisions they take. However, I don’t feel I have done anything worth impacting on someone else’s life but I have some ideas I would like to act upon in the future.
