The first time I came to know about a brand was when I didn’t even know what a brand was. It was more than a decade ago a Pantaloons outlet has opened near my home in Kolkata. I went there with my parents in a weekend evening. I was in awe of that place. It was the first outlet like that I have ever seen till that point of time. It had every variety of garments you can think of in a single place. It totally changed my outlook, that such a place could exist. The garments that I liked, that I wore from that point of time were individual brands as well. What I wore as casuals when I went to meet my friends came from Allen Solly or Forever 21. Later as formals during college, I wore formal from Peter England or tailor-made Grasim clothes during interviews. I strived to work hard just so that I could wear suits from Louis Phillippe or Van Heusen. Unknown to me at that point of time that Aditya Birla Group had made such an impact on me.
It has always been a part and parcel of my life. The Freshpakk or Freshwrapp in which my mom used to pack my tiffin. Be it the trains I took which had a large share of the copper requirement fulfilled by Birla Copper or other transportation that I used whose tires were made safe by Birla Carbon. The smartphone that I had or have now whose cover glass has been made from Hindalco Aluminium. When I started earning, my saving came in the form of investing Aditya Birla Sunlife ELSS, which will help me in long term capital growth. The distance between me and my home has lessened, when I was in Bangalore and now in Mumbai, thanks to Vodafone Idea Limited. When I took my parents to Mumbai Darshan, they also were able to appreciate the fact that Aditya Birla Group has made a big impact when we were passing through the Bandra-Worli Sea link, where 0.1 million mt of UltraTech Cement was used for construction.
It’s not only me or my family, the Group reaches out to 7.5 million people across geographies. Over 65 Billion cans are recycled every year by Hindalco Novelis. The Group has shifted from being patrons of a global India to influencing the globe, and various sectors now understand how ABG is a big part of peoples’ lives at every step.
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