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Why Aditya Birla Group is big in your life?-Anurita Parira, XIMB

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Anurita Parira
Anurita Parira

Aditya Birla Group is a household name. It has touched and gratified each and every sphere of our lives. I associate the name of Aditya Birla Group as a multinational conglomerate that has made India recognizable on the global front and is worthy of trust. It is such a versatile enterprise extending its services in every field possible like textiles, cement, telecom, fashion, insurance, financing, wealth management, metals and carbon. It not only excels in business but has also made a mark due to its CSR activities, leadership activities and taking the route of sustainable development.

Recently, we built our own house in my hometown. It was a moment of pride and sense of fulfilment of a long-awaited desire. And guess what, who was there to celebrate this moment with us. Well, it was UltraTech Cement which is from the Aditya Birla family. Whenever we talk of the cement industry, the most reliable name that pops up is UltaTech Cement. Shopping has been an integral part of my life and I generally like to shop within a budget. Again this need is fulfilled by Pantaloons which belongs to Aditya Birla Group. I have been a regular at Pantaloons and it has never disappointed me. Be it formals, casuals or party wear, I visit Pantaloons. Aditya Birla Group has come up with high-end fashion brands as well like Allen Solly, Louis Philippe, Van Heusen and Forever 21.

We often read about the great contribution that Aditya Birla Group makes towards the society by arranging free health camp, sponsoring the education of underprivileged students and working for the environment. 

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Why Aditya Birla Group is big in your life?-Anurita Parira, XIMB