Aditya Birla Group has always surprised me with their strategy and plans. Surviving in a competitive and adverse market is a lot more difficult than it looks. Being a conglomerate with various businesses flourishing at a fast pace over the years, ABG is one among the those who have a large customer base and have a product line that caters to the needs of most segments. For example I have been using Peter England for a long time now and have always admired their quality and pricing strategies and there is Louis Philippe which caters to the need of luxury. The cellular network Idea which along with Vodafone has the largest market share in terms of customer base has survived the wave of Jio and has been offering better plans and tariffs with innovative and attractive marketing tactics which include advertisements- An Idea can change your life.
My life has been surrounded by the products of ABG for a long time, be it the luxury we seek in clothes or be it the network we use or be it the cement we use to build the house of our dreams. Not only have they contributed to the lifestyle we choose but also have contributed to the lifestyle of the nation making it more responsible and aware of the situations with its wee known CSR wing.
They are revenant when it comes to market changes where they allow themselves to adapt to the current trend with swift and smoothness that I admire.
