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Why Peter England Is A Powerful Brand - Sudhanshu Gupta,TAPMI

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Sudhanshu Gupta
Sudhanshu Gupta

If you think about it, Peter England makes you do things that you normally wouldn’t do (e.g. wait hours in line for a drop, save for couple of months just to get a specific item,spend hours at a time to look for items that would give you the look you always wanted, etc.). I think that’s powerful because all the work necessary to design the products and market them in a way to create a meaningful story that people can connect to immediately is something that shouldn’t be overlooked.

Peter England indirectly guides to self discovery to some degree. Here’s what I mean.Beauty is subjective. The styles that you are akin to helps you define what you consider to be attractive, beautiful, or stylish, which is also completely subjective. But in the midst of discovering what you find to be pleasing to the eyes, you also find out certain traits about yourself. Over the past few years, my styling has changed quite dramatically, and it continues to do so. To give you an idea, I wanted to look hipster 3 years ago, which transitioned to wanting look hypebeast in the following year. Next followed a time of discovery of different forms of street wear inspired by great artists and fashion icons that I admire. What I discovered is that every time my mentality or perception on certain things in life changed, my fashion preferences changed with it primarily because I wanted to wear the clothes that most accurately portrayed my perception of myself. Personally, I think that’s really powerful and worth giving some thought.

Peter England gives you the opportunity to fully express yourself given the time and place within your lifetime. Trends come and go, and you might just ride the waves of the trends. As new trends pop up, you might grow attached to certain ones that speak to you. Whether it’s the snake patterns of Gucci or the cliquey vibes of Anti Social Social Club, as long as your finances allow for the purchases, you go after the brands and items that help you feel like you are part of a community (or you find things that make you feel apart from society lol).

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Why Peter England Is A Powerful Brand - Sudhanshu Gupta,TAPMI