Aditya Birla Group (ABG) is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom and cement. Today, over 50% of Group revenues flow from overseas operations that span 34 countries in North and South America, Africa and Asia. ABG has empowered me over the years by producing top of the line clothing with its Brands such as Allen Solly, Pantaloons etc. It has also empowered me with its cement brand Ultratech which can be used while constructing a house.
ABG also has empowered me with its cellular services through its brand Vodafone Idea Limited which is an Aditya Birla Group and Vodafone Group partnership. It is the leading telecom service provider in India and second largest globally. With 1,850 MHz of total spectrum holding, over 200,000 unique GSM sites and ~235,000 kms of fibre, the company offers superior voice and broadband connectivity across India, covering 92 per cent of the population and reaching nearly 500,000 towns and villages. Vodafone Idea’s sustainability initiatives are focused on energy conservation, waste minimisation and carbon footprint reduction. Over 19% of Idea-owned telecom towers were operated by hybrid power, reducing carbon dioxide emissions by 52,000 tons per annum.
Every person that I met in the music business advised me to not open a music label as it was considered that all the music labels are dying except for a few. I just wanted to create something true to the music and something that created value, so I went ahead with it. No musician wanted to work with a nobody music label so to prove the model I released my own songs with music videos, got featured on The Rolling Stones India’s website as the editor’s pick. Everyone said that making songs and videos is a costly affair so I disrupted that thought process by offering free music production and video production which no one else could offer. Every upcoming artist now wanted to work with us as they saw value and the potential. I learned how to bring the production cost down of music videos and songs by working for free and offering my services to anyone who needed it. I worked for Bosch in the day and was working at a music studio in Delhi during the nights where I learned audio engineering and learned the basics of the business, modified them to make them efficient and applied it in the industry. I never saw this phase as a difficult time instead I loved the grind, lived to learn and achieve something new every day and this became the reason that I could push up in the difficult times.
