The third largest Indian conglomerate and a century old business, the Aditya Birla Group (ABG) is well known throughout the world. Having started businesses in various sectors and multiple brands within each sector, the group is catering to every income strata rather than competing with own brands. This pushes their products and services availability to multiple countries. Of all their great products, the most used and also a very important part of my regular needs, is the group’s clothing lines.Their clothing lines for men include prominent names such as Peter England, Van Heusen, Allen Solly and Ralph Lauren. Peter England, a company started in 1889, entered Indian markets in 1997 and to offer readymade clothes and thus, started the shift in trend from tailor made to readymade clothing. It was acquired by ABG in the year 2000 and merged with the subsidiary of the group- Aditya Birla Fashion and Retail Ltd (ABFRL). It currently offers clothes in formal wear, casual wear, ethnics, denims and shorts. With a new collection of designs every months along with superior quality, comfort and fit of their apparels has made this brand’s products my first choice be it formal wear or casual wear.
They also offer accessories such belts, ties, wallets etc. Thus, it makes my work a tad easier as all of these products, including apparels, are available under the same roof to buy from. It is due to their vast array of products at an affordable price range, it provides unequaled value to an Indian man’s styling need as compared to any other brand currently retailing in India.
How I overcame challenges to achieve my ambitions in life so far.
As Aditya Birla Group has multiple business units and each one is subject to the rigors of the market, due to which they have had their share of ups and downs. But each of those ‘phases’ are a blessing in disguise that leads to the other phase. Similarly, as a student being faced with academic rigor, I went through a down phase. It was during my 2nd year of Engineering, where we had a subject called Digital circuits. It was my favourite subject as it required conceptual understanding rather than theoretical approach to problem solving. But during the final exam, I couldn’t solve most of the problems and as a result I failed in that subject. But this backlog was a shock and an opportunity for me. As my aggregate percentage at the end of 2nd year was just below 65%, the company that I was aspiring to join in the final year of placement process would provide a chance to directly start with the interview rounds if a student had an aggregate percentage of more than 65%.
So I applied for re-examination and this time prepared thoroughly to ace the exam. In my second attempt, I scored enough marks to push my overall percentage beyond 65% mark that I aimed for. Fortunately, the company I aspired for had set the same selection criteria as before and I was shortlisted for the interview round, without having to give aptitude tests. With a single interview to focus on, I was able to prepare easily and had a good chance of being selected. The result was announced the next day, and I had made it. I was upbeat and relaxed as I now had a job offer from a Fortune 500 company. This backlog in one subject, although made me feel low but it was a blessing in disguise that worked to benefit me.