Aditya Birla Group, the Indian MNC has touched lives of every Indian in some way or the other since its inception in 1857. From cement to textiles, fashion to telecom it has touched every industry that is somehow has some relevance with our daily lives. For me as an individual, Aditya Birla Group has provided in house brands like Louis Philippe, Allen Solly, Van Huesen and more recently Forever 21. Being a shopaholic myself, I pay monthly visits to Aditya Birla’s own fashion retail store Pantaloons and I really love their collection. Their prices are pretty reasonable and the style suits my comfort. Being a working woman previously and currently a MBA student, I really need clothes that are comfortable, fashionable and also it doesn’t break the workplace ethics. Forever 21 being one of their latest acquisitions is one of the biggest achievements of Aditya Birla Group since this American brand in India made way for a very different line of clothing. Aditya Birla Group has made sure that the quality of all these brands in fashion never go down and the customer satisfaction stays at a high no matter what they buy and for how much. The discounts offered on these brands during season sales also provide good opportunity for people who are not ready to spend much on their clothing. My shirts and tops have always been appreciated by my peers as being trendy as well as fitting into the workplace wear category. So the brand has been very influential in my life since its stores have had great collection and service all year round and partner brands have always been a part of my wardrobe. I am happy that Aditya Birla Group being an Indian brand has been so influential unknowingly in my day to day life and I expect more partner brands from them.

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