Aditya Birla Group has been a part of my life right from the childhood days. From packing my

lunch in Freshwrapp in school, to shopping for the Jet Black formals at Peter England and Ralph

Lauren, ABG group has always been a trustworthy partner. My first mobile back in 2010 was

accompanied by the ABG's Idea network. And I still very well remember that number.

The dream of any common man is to have his own home in this cutting throat world. And this dream

of mine was nurtured by Ultratech cement, which stood strong by me in shaping the house of my

dream last year in September.

These small bits add up to make the Aditya Birla Group a big and irreplaceable part of our lives with

its reliability and service over the years which never once left us even wanting or rather thinking

about switching to any other competitor brand.

After coming to IIM Raipur and having case study of Aditya Birla Group's success story, I was

intrigued and thus further tried to study its annual report and I was astonished how impactful it is in

all our lives, and with every new story I come across, the impact of the group seems even bigger than

I could have imagined.

How I overcame challenges to achieve my ambitions in life.

One of the toughest challenges that I have faced and continue to face is living up to the

expectations I set for myself. I put high goals in front of me and sometimes when things don't

work out the way I want them to, it is tough to go forward. A similar thing happened to me

when I started preparing for CAT just after I graduated. Not only I aspired to score good

percentile, but also I wanted to get into top B-School this year itself. Since my financial

situation wasn't too good, I also decided to take tutions of children of classes 6th to 10th.

Meanwhile, I was also involved in part-time online tutoring with Chegg as a Chegg Expert. It

was a little tiresome for me to cope up with preparations along with tutions, but the things

were on track before I was caught up with severe jaundice in September just 2 months

before the exam. I was hospitalized for 4 days and was adviced bedrest for 2-3 weeks due to

weakness. But still, I didn't give up and took this situation as a challenge and performed

quite well in CAT, achieving 98+ percentile. The one thing I learned after going through this

phase is that each and everything is achievable if you have the will power, perseverance and

'Never Give Up' attitude in your life.

#IIMRaipur #ABGLPWooMe

ANSHUL SETH

Aditya Birla Group : Reshaping Lives Since 1857, IIM Raipur