The first thing that comes to mind while thinking about Aditya Birla is its values, which includes Integrity, Commitment, Passion, Seamlessness and Speed. These values are applicable to customers as well its employees. For now, lets take a brief view how Aditya Birla is constantly following its values:

Integrity: which is determined by honesty in every action, if we look at the sectors which can be financial like Aditya Sun Birla life insurance or Telecom sector like Idea cellular or Retail like Peter England Fashions and Retail Ltd, in all these this group aims at protecting and advising its customer by being truthful and transparent.
Commitment: If we look at the financials of the company, there is growth in the values which indicated that there is value creation at Aditya Birla for its stakeholders and customers.
Passion: Always looking for innovation and expanding the businesses indicates there is passion to grow which at the end creates value for its stakeholders. If we look at the history, when it comes to acquiring businesses this group always tried to innovate the products and followed the transformational strategies.
Seamlessness: looking at the history it is quite evident globally how this group always tried to involve maximum of its customer base due to which it has its loyal customer base. When it comes to work culture, group work together across businesses, hierarchies and geographies.
Speed: Last but not the least is its speed in all aspects. These aspects includes response to customers, chasing timelines and the growth within businesses. Group focus on optimizing the efficiency for internal and external customers.

The other things which comes to mind are its product and diversification within them. Looking at the product it can be noticed Aditya Birla is working across many business(including acquisitions) like

Cement: UltraTech Cement Ltd, Khajurao, Chetak, Samrat , Shree Digvijay Cement etc.
Grasim and Bihar Caustic and Chemicals Ltd
Aluminium and copper: Hindalco aluminium and copper, Indian Aluminium Company Ltd etc
Telecom: Idea Cellular Ltd
Finance: Birla Sun Life Asset Management Company Ltd, Birla Sun Life Insurance Co Ltd , Birla Insurance Advisory & Broking Services Ltd, Birla Global Finance Ltd etc
Retail: Aditya Birla Retail, Peter England Fashions and Retail Ltd, Madura Garments Life Style Retail Co. Ltd etc
Essel Mining & Industries Ltd
Export Industry

Everyone’s part of the journey involves struggles and learnings. All it drives to make your dream come true is passion towards goal. As part of my journey these were the things I followed to achieve my dreams:

Starting with deciding the career path, it happens with everyone that one doesn’t get the full support for what he/she wants to pursue as career. Being confident and consistent with what I aim for helped me to grow. To achieve these, one faces the challenges, in my case, I overcome it by constantly fighting the challenges and moving forward.
No one is perfect, sometimes we make mistakes. One key point in achieving the aim was to learn from the mistakes and never look back, I tried to improve and kept focusing what is there coming in future by never repeating such mistakes.
There comes a point in life when we want to give up, but in such situation, I tried to be confident and believed in myself. Only mantra I relied is “everything happens for the good and something better is coming up”. So instead of giving up I focussed on aiming for my ambition.
One important challenge is to be updated with the changes and innovation around you. One must proactive to be adaptable to such changes. Hence, I tried to implement and adapt such changes around me.
Last but not the least, once you are employed people began to stop learning and thus has the stagnant growth. I always kept reminding myself to keep learning and seek new opportunities.

BHAWANA DIXIT

ABG-ADDING VALUES TO OUR LIVES - IMI New Delhi