ADITYA BIRLA GROUP

A fortune 500 company that ranks 4^thin the Global “top companies for leaders” the Aditya Birla Group is a 44.3billion dollar company. This group has built a strong foundation with over seven years of strategic business practices. Aditya Birla Group was the first MNC in India with operations in USA. The company which has 12000 employees belonging to 42 different nationalities and has also won awards for the “best employer”.This encourages unity in diversity in their firm. Aditya Birla Group has achieved phenomenal success over the years. It is the largest single copper smelter, world’s largest aluminum recycler, number one producer of carbon black, the world’s largest telecom company, number one fashion retail brand and much more. He has achieved phenomenal success in the retail industry. Aditya Birla Group’s Lifestyle Brands: Louis Philippe, Allen Solly, Van Heusen and Peter England, sustained their position backed by a strong brand equity and an increasing base of discerning consumers. Aditya Birla fashion group is also margining with companies like Armani, Hugo Boss and Versace. This is encouraging employment in India and also improving global relations. Getting luxury brands in India will also drive consumers to spend in the Indian markets which will encourage the growth of the company.Kumar Mangalam said “Great businesses are never built on the quick sands of opportunism. I reiterate that, if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for”. He is truly an inspiration for all the young population in India.

HOW DO YOU DEAL WITH CHALLENGES?

Challenges are difficulties which one faces in life. When I come across a challenge I try to keep myself calm and find out ways to overcome those challenges. I think I am a very optimistic person I look at the positive side to it. I have faced many challenges in my life like dealing with family problems, covering costs for my start up when it wasn’t earning enough revenues, jumping off a bridge ( bungee jumping), issue related to body image, stereotyping etc. but I have always managed to overcome my challenges. I believe in keeping calm, talking to my mentor for guidance and staying determined. My biggest challenge was when I had to earn revenues for my start up. The expenses were higher than expected and I had to make sure I sell my product. So initially I was very disappointed because I didn’t expect it to be so hard to find you potential customers. I thought maybe for a few months I will make losses and then eventually I will start making profits. But it didn’t not turn out that way. So I decided to take guidance from a few people who I know were running their startups successfully, I read books and also took guidance from my mentor. I tried various strategies and finally I ended up recovering my costs. I believe had I got discouraged and given up it would have surely been easy but facing the challenge helped me build my confidence.

Pushti Ruparel.

ADITYA BIRLA GROUPA fortune 500 company that ranks 4thin the