I see you. I see all the worlds in a single point. A powerful blending of many colours coming together as a group as one name to reach for the sun. The Aditya Birla Group, a multinational conglomerate with a range of businesses that spans across the world namely Branded Apparels, Carbon Black, Metals, Insulators, Chemicals, Fibres and Textiles, Fertilisers, Cement, Financial Services, Retail, Business Solutions etc. The chairman says that as a group “our vision is to be a premium conglomerate with a clear focus in each of our businesses.” The Aditya Birla Group is a multi-ethnic, multi-dimensional group operating in 36 countries across six continents with a bench strength of 136000 passionate and committed people, representing 42 nationalities over 50% of our current revenue flows from our global operations. What binds us together is a common set of 5 integrated and non-negotiable values. They are Integrity, commitment, passion, seamlessness and speed. A global non-ferrous metals major, the group’s flagship company, Hindalco supplies more than half of India’s copper. Hindalco is also one of the lowest cost producers of Aluminium in the world. Its operation encompasses the entire value chain from mines and Power plants to mining, smelting and rolling. Not far from Niagara Falls is a plant belonging to Novelis, a subsidiary of Hindalco, operating in 13 countries across four continents. It is the world leader in Aluminium processing. Its acquisition catapulted Hindalco to among the world’s major aluminium majors in the world. Novelis path breaking fusion technology generated significantly high revenues, providing architects and auto makers with limitless possibilities, Novelis also quenches the thirst of billions of people across the world by providing rich cans.

The Aditya Birla Group centre for community initiatives and rural development spearheads the groups CSR programme under the chairperson of its visionary leader Mrs Rajashree Birla. It reaches out to perhaps thousands of under privileged people across the group’s periphery area in its operating units. In doing so it aims to uplifts people from poverty and raise the country’s Human development index. Mrs Rajashree Birla has also been conferred the Padma Bhushan by the govt. of India, for her contribution to the social cause.

Determination is the key to success

Determination is the key to success. This is the fact that has always motivated me to keep going irrespective of any hurdle that came in my way. We are all born with a unique talent and a unique dream which differentiates us from the all others. But the most important thing in life is how much we are dedicated towards maintaining our own personality and achieving our own goals. Dedication is important because we live in a society where we face different challenges and competitions. But if we keep faith in our own uniqueness then we would realize that we are not competing against anyone but only against ourselves which makes us a better version of ourselves. This comes only when we have determination towards our goal. The other most important factors are hard-work and optimism. Hard-work is the action associated with the feeling of determination and optimism.

Optimism is a key factor which allows us to learn continuously. It implies that in case of a failure, if we take it in a positive manner and instead of feeling low, we start analysing our performance and find out the loop holes that needs to be corrected. Therefore, its always the perception and not the result that decides our future.

I have always been a hard-working and optimistic person. This is the reason which has always motivated me to keep going. I have seen many failures and I have made many mistakes in my life, but at the end I have always seen that those were very necessary for me to walk on the right path even more confidently. I have a work-ex of around 3.8 years. When I was coming for my MBA, one of my friends asked me “Do you really feel like to study again?” I answered to her question “Well, I think I have never stopped studying because even while working we all study to learn a new technology, to keep ourselves updated, to improve ourselves consistently. So, its only the environment that will change from a workplace to an educational institute. The learning will keep going.” So, the point is its only our perception which can either motivate us or demotivate us to head towards our goal.

I would say the determination, hard-work and optimism are the key factors which play an important role in my life and completes me as person I am.

Shital Ganeriwal

The versatile Aditya Birla Group