IIMB Gets Mooky With MOOCs - Deepika, IIM Bangalore

IIMB is not only encouraging entrepreneurship in various forms, but also has infused this spirit it in its own employees’ blood. From this emerged the fascinating story of IIMBx, the fastest growing Indian start-up in MOOC’s space, solving the problem of lack of access to quality management education. Currently IIMBx has announced 24 courses, for which 2,75,000 students from 185 countries have enrolled. I’m standing in their office, everyone is busy working and it appeared to be a big hassle. I wondered what are those people up to and how it all started? Here’s what they have to say. Above is the picture of the team who aren’t afraid to dream big.

Deepika Mallyk07 Aug 2016

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Interview With The Viral Fever (TVF) Founder - Strategy With RS

Friends, have you ever desired to get inside the minds of young, successful entrepreneurs, who have created successful business that we admire envy and love in equal measure?

Rajesh Srivastava07 Aug 2016

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BYOB – Blog Your Own Brand

Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.

Nikhita Basti07 Aug 2016

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Do Lafzon Ki Kahani: A Foray Into The World Of Minimalist Ads

Noise.

Aastha Sneha07 Aug 2016

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Diversity Is The Reality

Diversity isn’t just a buzz word anymore. Diversity is a fact of this faced paced, modern world.

Pooja Wanpal07 Aug 2016

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Ethics In Media - The Thin Line Between Reporting And Influencing

The institution of media is an effective tool for mass communication, telecasting information at real time basis to ensure seamless sharing of recent happenings across the globe. At a time, when the world is transforming into a global village with hardly any geographical and cultural constraints, the world of media is witnessing a huge surge in the viewership and acceptability. And this significant increment in the rating scale and scope of the industry have given a rise to some grave ethical and moral concerns that seems to blur the thin line between reporting and influencing.

Subhra Pratim Halder05 Aug 2016

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How To Write Better Emails - 5 Easy Ways

Writing a business email is boring. Although services email services  are decades old (Gmail 10 and Hotmail 15) and there's no real innovation per se in them, they are still widely used for electronic communications.

Edgar Stephens05 Aug 2016

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P2P Lending - Emerging Trend In The Banking Domain - Niteen From IIM Calcutta

Peer-to-peer lending (P2P lending) is the practice of lending money to individuals or businesses through online services that match lenders directly with borrowers. Since peer-to-peer lending companies operate online, they can run with lower costs and provide the service more cheaply than traditional financial institutions. As a result, lenders often earn higher returns compared to savings and investment products offered by banks, while borrowers can borrow money at lower interest rates. Currently, P2P online players are registered under the Companies Act and are largely unregulated. The people behind these fintech startups are either technocrats or young entrepreneurs. Unlike banks that have savings and credit history of borrowers P2P players largely depend on credit bureaus for assessing the credit worthiness of borrowers. But, not all borrowers are part of credit bureaus in India. Moreover, P2P lending runs the risk of fraud such as money laundering, cyber theft, data theft, ponzi schemes.

Niteen Bali04 Aug 2016

Read More

IIMB Gets Mooky With MOOCs - Deepika, IIM Bangalore

IIMB is not only encouraging entrepreneurship in various forms, but also has infused this spirit it in its own employees’ blood. From this emerged the fascinating story of IIMBx, the fastest growing Indian start-up in MOOC’s space, solving the problem of lack of access to quality management education. Currently IIMBx has announced 24 courses, for which 2,75,000 students from 185 countries have enrolled. I’m standing in their office, everyone is busy working and it appeared to be a big hassle. I wondered what are those people up to and how it all started? Here’s what they have to say. Above is the picture of the team who aren’t afraid to dream big.

Deepika Mallyk07 Aug 2016

Read More

Interview With The Viral Fever (TVF) Founder - Strategy With RS

Friends, have you ever desired to get inside the minds of young, successful entrepreneurs, who have created successful business that we admire envy and love in equal measure?

Rajesh Srivastava07 Aug 2016

Read More

BYOB – Blog Your Own Brand

Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.

Nikhita Basti07 Aug 2016

Read More

Do Lafzon Ki Kahani: A Foray Into The World Of Minimalist Ads

Noise.

Aastha Sneha07 Aug 2016

Read More

Diversity Is The Reality

Diversity isn’t just a buzz word anymore. Diversity is a fact of this faced paced, modern world.

Pooja Wanpal07 Aug 2016

Read More

Ethics In Media - The Thin Line Between Reporting And Influencing

The institution of media is an effective tool for mass communication, telecasting information at real time basis to ensure seamless sharing of recent happenings across the globe. At a time, when the world is transforming into a global village with hardly any geographical and cultural constraints, the world of media is witnessing a huge surge in the viewership and acceptability. And this significant increment in the rating scale and scope of the industry have given a rise to some grave ethical and moral concerns that seems to blur the thin line between reporting and influencing.

Subhra Pratim Halder05 Aug 2016

Read More

How To Write Better Emails - 5 Easy Ways

Writing a business email is boring. Although services email services  are decades old (Gmail 10 and Hotmail 15) and there's no real innovation per se in them, they are still widely used for electronic communications.

Edgar Stephens05 Aug 2016

Read More

P2P Lending - Emerging Trend In The Banking Domain - Niteen From IIM Calcutta

Peer-to-peer lending (P2P lending) is the practice of lending money to individuals or businesses through online services that match lenders directly with borrowers. Since peer-to-peer lending companies operate online, they can run with lower costs and provide the service more cheaply than traditional financial institutions. As a result, lenders often earn higher returns compared to savings and investment products offered by banks, while borrowers can borrow money at lower interest rates. Currently, P2P online players are registered under the Companies Act and are largely unregulated. The people behind these fintech startups are either technocrats or young entrepreneurs. Unlike banks that have savings and credit history of borrowers P2P players largely depend on credit bureaus for assessing the credit worthiness of borrowers. But, not all borrowers are part of credit bureaus in India. Moreover, P2P lending runs the risk of fraud such as money laundering, cyber theft, data theft, ponzi schemes.

Niteen Bali04 Aug 2016

Read More