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Digital Media, Pop Culture and why it’s the best time to be in Marketing!

Digital Media, Pop Culture and why it’s the best time to be in Marketing!

It’s crazy how quickly we pick up things and make it a part of our lingo, and sometimes our lives. Take the ‘mauka mauka’ commercials for example. We cannot watch a cricket match without them.  They’re hilarious. I can’t write this without humming ‘mauka mauka’ and I bet neither can you read this is without humming ‘mauka mauka’. Stupid isn’t it? We enjoy it nevertheless.

Mehul Jogadia
IKEA - The Gargantuan Furniture Retailer!

IKEA - The Gargantuan Furniture Retailer!

Having gone through a multitude of articles giving advice on CAT preparation or Life at a B-school or mundane musings about life in general, I didn't want to follow the herd. So I just wrote on the first thing that popped into my mind.

Rishi Jain
How to Succeed once You are Inside an IIM?

How to Succeed once You are Inside an IIM?

After cracking what is considered to be one of the most challenging entrance exams, The CAT, a thought crosses every person’s mind - Is that an end or just the beginning? What should be the next steps? Is there any success mantra that one needs to follow for the next two years?

Abhimanyu Singh
MBA: Lessons learned so far

MBA: Lessons learned so far

Being an MBA in the making from a premier b-school is not an easy life to live. Expectations from family and friends run sky high. They look forward to a glorious transformation their son/daughter/friend will undergo while living within those proverbial four walls of the b-school. Seldom are they disappointed. Studying with a motley crowd in a b-school has its own advantages. Working in a group not only helps in understanding oneself better but also helps in knowing varied approaches to accomplish the same task.

Siddharth Shandilya
Astroeconomics 101!

Astroeconomics 101!

It isn’t unheard of, when we seek astrologers for choosing auspicious dates for various commencements, naming a child or matching horoscopes for matrimony. But of late, we have discarded astrology as archaic, irrelevant and unimportant. We cringe at our belief in something as rudimentary. (Or is it?) But how is economics even remotely related to astrology?

Nivetha Sridhar
Management Lessons from My Trekking Escapades

Management Lessons from My Trekking Escapades

10th October,2013 -The sun had long disappeared behind those mighty Himalayan ranges and we were still 1.5 kms away from the secluded village of Kedarnath. It was snowing heavily and there was no shelter I could find for my parents who were sapped of all their energy. Spurring them on with the same phrase ‘We are almost there’ for the last 3 hours, I felt stupid to have succumbed to my parent’s stubborn wishes of walking the entire stretch of 14 kms through treacherous terrains. We kept on walking towards the abode of Lord Shiva undeterred by the inclement weather with the chant of ‘Har Har Mahadev’ on our lips.…….

saikat roy
India's Innovation Injunction

India's Innovation Injunction

Any study of natural process acknowledges that genes, atoms, talent have random distribution around a huge space like our planet Earth. This inherently implies that any geography will have more or less same number of artist, doctors and lawyers. It would be funny to imagine Australia as a place where only sportsmen are born and Germany a place where only Mechanical engineers are born.  Following that logic innovators are present everywhere in the world including India. With huge population size we must rank in top 5 in terms of innovations. But what saddens me is the recent global competitiveness report which ranks India as number 48 in terms of innovation below all the BRICS countries inspite of registering a double digit growth rate.

Sahil Shah
Evolution in Education

Evolution in Education

If I have seen further than others, it is by standing upon the shoulders of giants. - Sir Isaac Newton

Nishant Joshi
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