Academics | InsideIIM

Let's Go Shopping! But Where?

Have you ever visited a brick-and-mortar store, looked at the products on display, evaluated them and returned back home just to purchase them online at a much more attractive price? Shopkeepers are indeed trying hard to battle this buying behaviour, but are finding it difficult to succeed. If a customer can purchase branded electronics online at a price that is 4 percent lower than the traditional retailer’s cost price, brick-and-mortar stores definitely have a reason to be worried.

Utkarsh Jain05 Mar 2015

Driving Viral Marketing Through Attitude Formation

Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.

Subir Roy05 Mar 2015

Five Basic steps to learn SSAS & SSRS

SSAS (Microsoft SQL Server Analysis Services) is a tool for data mining, reporting and online analytical processing (OLAP). It is used by companies to analyze large volumes of information that is spread across many databases. Many services have been added to the SQL Server by Microsoft which relate to data warehousing and business intelligence such as Analysis Services, Integration Services, etc.

michael warne01 Mar 2015

Strategies to Keep Students Motivated and Focused

As most of us know, students have a little focus length as against adults and even though, the thought about a particular goal is instilled in their minds, it becomes important that they should be kept motivated to move them towards their goal. Generally, the best learning materials, books and lessons cannot help in holding the motivation aspect in kids and they won’t gain self-motivation to put forth their utmost efforts. So, both intrinsic and extrinsic motivation becomes important and teachers can play an important role in encouraging children. Even though, it is true that it is much easier to say than done, regardless of whether you are an experienced or a new teacher, a lot of efforts and time should be spent in understanding about each student in such a way that he/she can be motivated accordingly. Here are some simple strategies that will help teachers to keep their students motivated and focused:

Hritesh Singh27 Feb 2015

What's Worth Reading| Shreyas Recommends – (Week 38: Feb 25 – Mar 3 )

How to do an attractive pricing of your product, Brand Valuation, know about Female Economists of the World, the Biotech Bubble and much more in this week's Shreyas Recommends.

Shreyas Panse25 Feb 2015

Targeted Online Advertising - An Analysis

Over the past few centuries, there have been many efforts to come up with methods to help predict human behavior — what Leon Wieseltier of The New Republic calls mathematizing the subjective.

IIM Ranchi19 Feb 2015

The next trend in Digital Marketing of Indian Local Businesses

Asif Akbar19 Feb 2015

The Whereabouts of the Next Big Innovation

We, as a group of human beings, always tend to believe that the best things are lying ahead of us. Whatever has happened was good, the present scenario is not that great, but the future is what will alleviate all our sufferings. With this line of thought, it is only normal for us to think that the next big thing is yet to come up – and I do abide by this. Now, when I talk about the next big ‘thing’, I am referring to an innovation that would not only be disruptive but also inclusive. To add some context to what I am talking about, it would be pertinent to recall how the great Mr Dhirubhai Ambani revolutionized the mobile telecommunication industry in India. Putting a mobile phone in the pocket of every Indian citizen was a dream that he dreamt and also brought to fruition.

Dipayan Sinha18 Feb 2015