Academics - Page 179

Management Lessons from My Trekking Escapades

10th October,2013 -The sun had long disappeared behind those mighty Himalayan ranges and we were still 1.5 kms away from the secluded village of Kedarnath. It was snowing heavily and there was no shelter I could find for my parents who were sapped of all their energy. Spurring them on with the same phrase ‘We are almost there’ for the last 3 hours, I felt stupid to have succumbed to my parent’s stubborn wishes of walking the entire stretch of 14 kms through treacherous terrains. We kept on walking towards the abode of Lord Shiva undeterred by the inclement weather with the chant of ‘Har Har Mahadev’ on our lips.…….

saikat roy05 Mar 2015

India's Innovation Injunction

Any study of natural process acknowledges that genes, atoms, talent have random distribution around a huge space like our planet Earth. This inherently implies that any geography will have more or less same number of artist, doctors and lawyers. It would be funny to imagine Australia as a place where only sportsmen are born and Germany a place where only Mechanical engineers are born. Following that logic innovators are present everywhere in the world including India. With huge population size we must rank in top 5 in terms of innovations. But what saddens me is the recent global competitiveness report which ranks India as number 48 in terms of innovation below all the BRICS countries inspite of registering a double digit growth rate.

Sahil Shah05 Mar 2015

Evolution in Education

If I have seen further than others, it is by standing upon the shoulders of giants. - Sir Isaac Newton

Nishant Joshi05 Mar 2015

Let's Go Shopping! But Where?

Have you ever visited a brick-and-mortar store, looked at the products on display, evaluated them and returned back home just to purchase them online at a much more attractive price? Shopkeepers are indeed trying hard to battle this buying behaviour, but are finding it difficult to succeed. If a customer can purchase branded electronics online at a price that is 4 percent lower than the traditional retailer’s cost price, brick-and-mortar stores definitely have a reason to be worried.

Utkarsh Jain05 Mar 2015

Driving Viral Marketing Through Attitude Formation

Social media has revolutionised the advertisement industry by introducing innovative ways to communicate the intended information to target consumers in highly customised formats. Traditional mediums like print and broadcasting paved the way for internet and mobile marketing. Advertisement success is measured by the Click-Through Rates (CTR). Advertisers pay for ‘eyeballs’ or ‘impressions’. Views, likes, shares and comments have become the parameters for gauging the quality of the marketed product or service. Segment-based targeting helps advertisers channelize their resources effectively and consumers too end up gaining from it as it satisfies their specific needs.

Subir Roy05 Mar 2015

Five Basic steps to learn SSAS & SSRS

SSAS (Microsoft SQL Server Analysis Services) is a tool for data mining, reporting and online analytical processing (OLAP). It is used by companies to analyze large volumes of information that is spread across many databases. Many services have been added to the SQL Server by Microsoft which relate to data warehousing and business intelligence such as Analysis Services, Integration Services, etc.

michael warne01 Mar 2015

Strategies to Keep Students Motivated and Focused

As most of us know, students have a little focus length as against adults and even though, the thought about a particular goal is instilled in their minds, it becomes important that they should be kept motivated to move them towards their goal. Generally, the best learning materials, books and lessons cannot help in holding the motivation aspect in kids and they won’t gain self-motivation to put forth their utmost efforts. So, both intrinsic and extrinsic motivation becomes important and teachers can play an important role in encouraging children. Even though, it is true that it is much easier to say than done, regardless of whether you are an experienced or a new teacher, a lot of efforts and time should be spent in understanding about each student in such a way that he/she can be motivated accordingly. Here are some simple strategies that will help teachers to keep their students motivated and focused:

Hritesh Singh27 Feb 2015

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