Academics

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5 Must Read Books For MBA New Joinees

5 Must Read Books For MBA New Joinees

I have been getting quite a few queries from would be b-school joinees on the best way to prepare for their MBA. Some are focusing on a particular job profile while others are not sure about what specialisation they want to get into.

Ravi Singh
How To Write Conversationally: 9 Tips To Engage And Delight Your Audience

How To Write Conversationally: 9 Tips To Engage And Delight Your Audience

Many times, we cringe and delete marketing emails upon reading them. This is because we don’t find them relevant and the majority of them just sound too mechanical, with no personal touch to them as if a machine wrote them. Some are just written with poor grammar and make you wonder why these guys can’t make use of proofreading service.

Lori Wade
Do You Really Understand B2B Vs B2C Models?

Do You Really Understand B2B Vs B2C Models?

A year into my MBA and I realise this seemingly simple difference is really not a concept everyone is clear about. And when I mention everyone, I include people from ranks of CMOs to Marketing Professors at some renowned universities. And believe me, I am speaking with experience. Having discussed the concept for hours and hours with batchmates and finally emerging out as being able to clear all concepts beyond doubt, I am writing this article. Please feel free to disagree and post your views in the comments below.

Tushar Gupta
IT Consulting - What B-School New Joinees & Interns Should Expect

IT Consulting - What B-School New Joinees & Interns Should Expect

IT companies in the past few years have been adapting to the changing demands of the industry. The industry has been trying hard to make inroads into the Consulting world for quite some time. Cognizant, Infosys, Accenture have expanded the role of their IT Consultants to include more Business Consulting expertise. The number of b-school graduates being picked up have steadily increased over the years and this trend will continue even as the industry restructures.

Ravi Singh
All You Need to Know About Making A Career In Big Data

All You Need to Know About Making A Career In Big Data

As per the Worldwide Semiannual Big Data and Analytics Spending Guide from IDC, the revenues for big data and analytics will increase from approximately $122 billion in 2015 to $187 billion by 2019, which is a growth of roughly 50% over the five-year forecast period. This is a direct result of different industries like banking, pharmaceuticals, hospitality placing immense faith in big data. It’s only a matter of time before other industries also find ways to implement big data to improve their business methodologies and revenues. Harvard has already called Big Data as the sexiest job of the 21st century. These are only a few reasons to be excited about a career in Big Data and Analytics. However, besides being excited one should also be equipped with the knowledge to chart a successful path in this field.

Twinkle Kapoor
Pre-MBA Prep Basics - Getting Started With Finance And Economics

Pre-MBA Prep Basics - Getting Started With Finance And Economics

Finance is a pretty broad field of study - ranging from financial accounting and reporting to the study of various financial markets, stock markets, valuations, trading etc. And so is Economics - with the 2 major sub-topics being Macro- and Micro-Economics. But both of them are essential for anyone serious about pursuing a career in the lucrative Investment Banking industry.

Deepak Mehta