Emotions And Emoticons : A Marketer's Friend
‘They, just like words, can sometimes say a lot’
Sourav Bhattacharaya
Management Concepts Learnt And Applied - Planet-I
The students of planet-I take the responsibility of becoming top-notch managers very seriously and so start incorporating the management concepts learnt at every possible opportunity. So much so dedicated they are that not a day passes by without people taking crucial decisions aimed at achieving maximum utilisation. An insight into the typical schedule of a planet-I inhabitant would clearly elucidate this observation.
DHARINI S (PGP 2016-18)
'Canteeneering' - A TISSian’s Perspective Of A Fieldwork Observation
A typical day at fieldwork encompasses several phases, right from getting up early, boarding a local train, rustling through the crowd, getting to meet employees on a typical ‘Monday’, hearing about ‘last Sunday’s party’, getting fresh assignments to work upon and of course food, which definitely forms a major part of the day. Food at breakfast, food during lunch, snacks at tea time and any other interval time that one can think of. And at my fieldwork organisation, the food quotient is grand. I am a typical connoisseur of food and food for me is definitely a highly motivating factor (if at all I find a nexus with Herzberg’s motivation theory). And I was pleasantly surprised to find the variety of food that too at a subsidised cost. Every cafeteria is a spacious hall which has a capacity to accommodate more than two hundred people. The thing that struck me along with this observation is that there is a place near the plates, which boldly mentions: “Strictly Vegetarian”. Being a vegetarian myself, I initially wasn’t much bothered by the diktat, however, after having a discussion on the dining table, I came across a lot of thoughts and judgments. “Can an employer control the eating habits of its employees?”. “Is it a part of the policy?”. “Does this violate the human rights quotient and more importantly the liberty of individuals”.
Aspirants Relations and Branding Committee
Insights Into MBA In Finance - The Value It Adds
MBA in finance. What value does it add to an MBA aspirant? I'll try to answer the question for three kinds of people.
Bhawana Agarwal
Humorously Yours, Zomato And Spirit Share
Mr. Philip Kotler, in one his lectures said: “You wanted their mind share, you wanted their heart share, but now, you also want a share of their spirit”.
Devesh Chincholikar
Marketing Lessons From Donald Trump’s Campaign
On 8th November 2016, the unthinkable happened. Beating all projections by political pundits across the globe, Hillary got Trumped. The United States of America was shocked, and so was the rest of the world. There was confusion and commotion. Twitter overflowed with tears of hope and despair. While Trump supporters erupted in joy, Hillary supporters were out on streets with placards reading, ‘Not My President.' All the drama apart, the perceived David had once again won against the seemingly overconfident Goliath.
samaksha vaish
Emotions And Emoticons : A Marketer's Friend
‘They, just like words, can sometimes say a lot’
Sourav Bhattacharaya
Management Concepts Learnt And Applied - Planet-I
The students of planet-I take the responsibility of becoming top-notch managers very seriously and so start incorporating the management concepts learnt at every possible opportunity. So much so dedicated they are that not a day passes by without people taking crucial decisions aimed at achieving maximum utilisation. An insight into the typical schedule of a planet-I inhabitant would clearly elucidate this observation.
DHARINI S (PGP 2016-18)
'Canteeneering' - A TISSian’s Perspective Of A Fieldwork Observation
A typical day at fieldwork encompasses several phases, right from getting up early, boarding a local train, rustling through the crowd, getting to meet employees on a typical ‘Monday’, hearing about ‘last Sunday’s party’, getting fresh assignments to work upon and of course food, which definitely forms a major part of the day. Food at breakfast, food during lunch, snacks at tea time and any other interval time that one can think of. And at my fieldwork organisation, the food quotient is grand. I am a typical connoisseur of food and food for me is definitely a highly motivating factor (if at all I find a nexus with Herzberg’s motivation theory). And I was pleasantly surprised to find the variety of food that too at a subsidised cost. Every cafeteria is a spacious hall which has a capacity to accommodate more than two hundred people. The thing that struck me along with this observation is that there is a place near the plates, which boldly mentions: “Strictly Vegetarian”. Being a vegetarian myself, I initially wasn’t much bothered by the diktat, however, after having a discussion on the dining table, I came across a lot of thoughts and judgments. “Can an employer control the eating habits of its employees?”. “Is it a part of the policy?”. “Does this violate the human rights quotient and more importantly the liberty of individuals”.
Aspirants Relations and Branding Committee
Insights Into MBA In Finance - The Value It Adds
MBA in finance. What value does it add to an MBA aspirant? I'll try to answer the question for three kinds of people.
Bhawana Agarwal
Humorously Yours, Zomato And Spirit Share
Mr. Philip Kotler, in one his lectures said: “You wanted their mind share, you wanted their heart share, but now, you also want a share of their spirit”.
Devesh Chincholikar
Marketing Lessons From Donald Trump’s Campaign
On 8th November 2016, the unthinkable happened. Beating all projections by political pundits across the globe, Hillary got Trumped. The United States of America was shocked, and so was the rest of the world. There was confusion and commotion. Twitter overflowed with tears of hope and despair. While Trump supporters erupted in joy, Hillary supporters were out on streets with placards reading, ‘Not My President.' All the drama apart, the perceived David had once again won against the seemingly overconfident Goliath.
samaksha vaish