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The Rule of Three - The Secret for Singapore Airlines' Enduring Success

The Rule of Three - The Secret for Singapore Airlines' Enduring Success

What is common to successful companies across regions and sectors? Three elementary rules really: One, a relentless focus on creating a better product or experience rather than a cheaper one. Two, prioritizing increasing revenue rather than reducing cost. And three, making the necessary changes to follow rules one and two.

InsideIIM Career Services
Turning Your Customers into Brand Advocates

Turning Your Customers into Brand Advocates

What is your brand advocacy score? Did you know why Google jettisoned an elaborate marketing plan made by an accomplished Coca-Cola executive? Does your brand provide an end-to-end memorable experience to the customer? The video below helps you get great insight whether you're building your own enterprise or are in charge of a brand in a fast growing company.

InsideIIM Career Services
IIM Indore Through Lenses Of An Exchange Student - University of Münster, Germany

IIM Indore Through Lenses Of An Exchange Student - University of Münster, Germany

We have always seen students of IIMs going on exchange to universities abroad. In the same set up, students from abroad come to our universities in India. David Merzger is one such student from Germany, who had come for a term to IIM Indore. He is pursuing masters in studies of business administration from Westfälische Wilhelms-Universität Münster, Germany. David is interested in finance, and has gained hands on commercial experience in financial services back in Germany during his internship with several companies. As part of social activities, he has also worked for civilian service. Let’s check out what he thinks about IIM Indore.

Barleen Kaur
Why MBA - Dare to Think Beyond Grades

Why MBA - Dare to Think Beyond Grades

9.00 AM - The piercing blare of my phone’s alarm brings me back from the thirteenth dimension of deep sleep as my non-REM cycle aborts and I awake with a splitting headache, with the choicest of cuss words for my phone, my timetable, my life in general. But a good seven snoozes later I’m back to my best behaviour. Picking the least smelly pair of jeans from the laundry bag, I jog to my 9.30 class.

Ashutosh Pathak
Dark Side Of MBA – Things That They Don’t Tell You Before Joining The B-School

Dark Side Of MBA – Things That They Don’t Tell You Before Joining The B-School

Undoubtedly, getting into XLRI is the single best thing that happened to me in my entire life. I, still, vividly remember every moment associated with my preparation, interview, sound of my heartbeats when the result window was taking light years to buffer, and finally, the word ‘Congratulations’! It was the moment of ‘dream come true’! It was the moment when you finally realize that ‘ablife set hai’… or is it?

Sadashiv Pradhan
Meet India's 30 Most Employable Management Graduates from the Class of 2015

Meet India's 30 Most Employable Management Graduates from the Class of 2015

In November 2014, we kick-started our Best50 competition. It is an attempt to find the best management graduates from across all Business Schools in India graduating in March-April 2015. The competition involved the students volunteering to be considered for this title. Only those who think they are among the best can actually be the best! The next round involved allowing the best among the applicants to submit a resume and a write-up where they had to answer 5-6 of our questions. This was evaluated by a group of recruiters who have years of experience of recruiting from different MBA campuses in India.

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