The Musings Of A Salesman
The role of a salesman is not the best job in the industry; this is a general perception. And, if we see where it is coming from its obvious. Think for a moment, which salesman have you interacted with recently? For me, there was a book salesman who was selling encyclopedias, huge books in hardcover with glossy print, too much to attract a bibliophile like me. For you, it might be the person selling life insurance to you, or the one selling shampoos in your local boutique! Common thing is, they are all door to door salesman. But there is an elite class of salespeople to whom this article is referring to, they are the salespeople at the stores. If we compare the ‘pitch’ by all these salespeople, they just reiterate the functional benefits of the product/service offered. And most of the times the sales happen because the customer is genuinely interested. Their role is not to facilitate the buying process, there are helpers for that! They are there to convert those dicey people who come to buy a tie but end up buying a whole lot of other clothes. The salesman at the store is for convincing you to buy their products, he should use every technique under his belt for that.
