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Deciphering GMP At SPJIMR | Part 1

Deciphering GMP At SPJIMR | Part 1

I joined GMP with an open mind without any corporate exposure or full-time work experience. I had some vague idea about MBA life, but it appeared that fortune had lots to offer. We generally hear that MBA from a reputed institute is hectic, rigorous and will test your hardiness but GMP has been different. When we came for the interviews, seniors stressed on the fact that GMP is going to be rigorous but as they say, sometimes it is difficult to understand things until you experience it. Same happened with me and maybe with folks around me. The journey started with a lot of anticipation about what is going to happen within during the next 6-7 months but it got shattered once the program began.

SPJIMR Mumbai
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My Life At IIT Kanpur - Shruti Dadhwal

My Life At IIT Kanpur - Shruti Dadhwal

They say hard work always pay. And yes it does. But what should one do when the result of his hard work opens a gamut of options for him, one better than the other, leaving him in the dilemma of making a decision that is right for him. This is the same situation, I faced when choosing the right B- School among the options in my kitty. I had narrowed down the choices to DIME, IIT Kanpur and VGSOM, IIT Kharagpur. As they say ‘Decisions determine Destiny’ and my decision was MBA at IIT Kanpur. And there hasn’t been a moment when I regret it.

MBA IIT Kanpur
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Nihilanth'17 - Tehzeeb-e-Trivia - ‘A Cerebral Slugfest Like No Other’

Nihilanth'17 - Tehzeeb-e-Trivia - ‘A Cerebral Slugfest Like No Other’

Probably this one line is the best summary for the quizzing extravaganza that is Nihilanth. Every year, quizzing enthusiasts from across the IITs-IIMs descend on one of the hallowed campuses for a 3-day festival, whose scale and quality is unmatched. The crème-de-la-crème of the IIT-IIM environment engage in a battle of wits that is a spectacle, to say the least.

Abishake Koul
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Utsaha - The Rural Marketing Fair By IIM - I

Utsaha - The Rural Marketing Fair By IIM - I

“UTSAHA” as the meaning goes in Hindi was started “with a passion” for understanding the consumer behaviour of people in rural India. 70% of the population residing in rural India is still not properly served products by the existing distribution network due to several reasons. We at IIM Indore via our event Utsaha – Rural Marketing Research Festival try to find out, analyse and give solutions to some of these problems of the partner companies. Utsaha started off in 2009 when PGP students of IIM Indore saw an opportunity in the Kartik Poornima Mela of Janapav Kutti as a suitable platform to understand rural consumer behaviour. Utsaha is one of the most awaited events in the b-school calendar with active support and projects from government, corporate houses, institutes and SMEs. The USP of Utsaha is ‘Disguised Market Research’, the respondents don’t know they are being subjected to market research and so all they do is enjoy the fun and fervour around and in the process give valuable, unbiased insights into consumer behaviour.

IIM Indore
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Five Reasons To Join SIBM Pune

Five Reasons To Join SIBM Pune

It is hard enough to get into a premier B-School here in India—what with the sheer degree of competition, the cut-offs which stretch up to the fourth decimal point and not to mention the dreaded group discussion and personal interview rounds. And then again, some institutes have a writing ability test too…phew! And once we land in one, we thank our lucky stars only to find out that hey, this place is just not me!

SIBM Pune
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