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Aditya Birla Group -Heart of every Indian

Aditya Birla Group -Heart of every Indian

Aditya Birla Group (ABG), an Indian multinational conglomerate, established in 1857 by Seth Shiv Narayan Birla operates in 38 countries around the world. ABG has played a significant role in my life, in fact it is adding values to almost every Indian directly or indirectly by its wide range of products. I still remember my last year of under graduation days before the placement season and I have to buy the formal clothes for the placement process and therefore my friends and I went to the shopping mall to buy formals clothes for the first time in life. As recommended by my father , we  entered in the Peter England showroom, till than I always thought that it’s an international brand based outside India, but later while talking to the Peter England executives I came to know that it’s an Indian brand and that too of ABG, and that gave me a proud feeling because in my family my father and my uncle always preferred the clothes of Peter England without being aware that it’s an Indian brand . Later I also found that  ABG has always been in my life whether it’s the Ultratech cement used in the construction of almost every household, the idea cellular, the retail shop “ pantaloons”, where it has garments for every member of house to Birla life insurance policy, ABG has always been there in front of my eyes and I didn’t realize that until that day when I went shopping with friends.

MOHIT YADAV
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