Aditya Birla Group needs no introduction. They had started there journey in 1857 under the vision of Seth Shiv Narayan Birla, and since then they have successfully diversified into viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
It never occurred to me how much AB Group touched my life till I sat down to write this piece. Sample this, my father’s wardrobe consists exclusively of Louis Philippe garments, we have two idea mobile connections at home, our new house had UltraTech cement used for construction, whenever my mom and myself had gone shopping in a mall, invariably we had ended up strolling into a Pantaloons shop!!!. Not to mention the products like aluminium, copper, VSF, carbon black, etc which all go into a host of products/services which are directly or indirectly consumed every day by all of us.
For a brand to become an integral part of a person's life is, in essence, its fulfillment of its value proposition. Aditya Birla Group (ABG) which is basically the third-largest Indian private conglomerate. Its brands in cement, fashion, insurance, and financial services are quite well known. However, the brand which stuck with me, the brand which became an integral part of my life was Ultratech Cement, which was acquired by ABG from L&T in 2004. In order for me to describe the importance of the mentioned brand in my life, it is of utmost importance for me to describe how important a home is for any individual. A home is associated with memories that are beyond comprehension and yet so close to heart. It makes us feel wholesome, it protects us, it becomes a family member. Each wall, each side, you just know it as if it has become a part of the body. This unbounded yet bounded connection with an object made of bricks and woods is strengthened by the most important ingredient that is cement. And for me, when I was contributing my share of earnings to my father’s mission of constructing a house of our own, Ultratech Cement played an important role and even though it is visually impossible to identify it’s strength, it is quite visible in the strength of the emotions that flow between the walls. It is not just a chemically produced entity used to keep bricks together, rather it’s a spiritual manifestation of human strength that keeps everything together.
Part A: How big is ABG in my life
PART - A
Aditya Birla Group needs no introduction. They had started there journey in 1857 under the vision of Seth Shiv Narayan Birla, and since then they have successfully diversified into viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
It never occurred to me how much AB Group touched my life till I sat down to write this piece. Sample this, my father’s wardrobe consists exclusively of Louis Philippe garments, we have two idea mobile connections at home, our new house had UltraTech cement used for construction, whenever my mom and myself had gone shopping in a mall, invariably we had ended up strolling into a Pantaloons shop!!!. Not to mention the products like aluminium, copper, VSF, carbon black, etc which all go into a host of products/services which are directly or indirectly consumed every day by all of us.
For a brand to become an integral part of a person's life is, in essence, its fulfillment of its value proposition. Aditya Birla Group (ABG) which is basically the third-largest Indian private conglomerate. Its brands in cement, fashion, insurance, and financial services are quite well known. However, the brand which stuck with me, the brand which became an integral part of my life was Ultratech Cement, which was acquired by ABG from L&T in 2004. In order for me to describe the importance of the mentioned brand in my life, it is of utmost importance for me to describe how important a home is for any individual. A home is associated with memories that are beyond comprehension and yet so close to heart. It makes us feel wholesome, it protects us, it becomes a family member. Each wall, each side, you just know it as if it has become a part of the body. This unbounded yet bounded connection with an object made of bricks and woods is strengthened by the most important ingredient that is cement. And for me, when I was contributing my share of earnings to my father’s mission of constructing a house of our own, Ultratech Cement played an important role and even though it is visually impossible to identify it’s strength, it is quite visible in the strength of the emotions that flow between the walls. It is not just a chemically produced entity used to keep bricks together, rather it’s a spiritual manifestation of human strength that keeps everything together.
Part A: How big is ABG in my life
PART - A
