Swachh Bharat and Me
After completing my graduation, I decided to venture into the social sector. I joined Tata Trusts as a “Zila Swachh Bharat Prerak” to work as a consultant on Swachh Bharat Mission.New into the rural environment, I had little understanding of the population I was there to serve. As a team, the first hurdle we encountered was lack of willingness among people to build individual toilets in their houses despite the government offering them financial aid. We decided to start an awareness program by using United Nations reports and statistics to motivate the behaviour change in the district. The idea fell flat when I realised that logical deductions have little value in the grassroots. Therefore, we tried to take the route of emotional appeal.
Siddharth Sharma
ABG: Changing Lives - IMT Ghaziabad
Part A: I had always been a stout kid. It didn't seem to be a problem in my early years. But as I entered my teen years, I became more and more conscious about my appearance. Even though my family has always been very supportive , at the epitomy of hormones, all you seek is the validation of your friends and peers. It was a task to find clothes that fit me well. Whenever I went to buy a new pair of jeans or just casual t-shirts for daily wear, I was always disappointed to not find the right size for me. One fine day , I went shopping with my mom and we decided to try this new outlet of Pantaloons that had just opened up in a nearby shopping mall. I was exhilarated to find a Plus-sized section over there. I shopped my heart out and for the first time in many years , I felt good about the way I looked. Not only did I feel good about myself, all of my friends complimented my new wardrobe. This was a major turning point in my life as I started gaining back my confidence. I became more outgoing and did not shy away from making new friends. I also began participating in many competitions without any fear of being made fun of. The lack of shopping options had affected my life to such a degree that it had changed my personality completely. It was only when Pantaloons came into my life that I was able to get out of this whirlpool which would have definitely dragged me into depression. I have been a regular customer of Pantaloons ever since.
Manav Banerjee
I am me because- Vishakha Sangaonkar, IMT Ghaziabad
I am me because I fought judgement. I am me because I fought humiliation. I am me because I fought insecurity. We are the product of our past experiences. Whatever are our views,beliefs and reactions can be traced back to the experiences we had back in the day. I was a part of a very reputed Government School. Being a part of this school meant being categorized as the brighter mind. The teaching was good, facilities excellent but they lacked a very important aspect of shaping the young minds. The aspects were empathy and unbiasesness. Be it Annual Day selection, Band auditions or representation in competitions the teachers resorted to affinity based selection as opposed to talent based. As a result, I always thought I wasn't good at elocution because Miss Rose didn't like my handwriting. I thought I couldn't dance as I was not pretty enough and I couldn't be the a good singer as I didn't learn at the Music teachers private academy outside school. But outside school I made an solid attempt to hone all these skills which I think I was made for. Come high school the restrictions has shackled me for long enough. I was a rebel working on my skills day and night. I often took the plunge and started putting myself out there. I didn't let go any opportunity to persuade people to have an objective look at my skills. I talked, networked and became a go getter. Still the opportunities weren't coming my way. But I kept trying and things changed. The Affinity based selection changes to talent based and I represented my school in several events in 9th and 10th standard. It was a tough road but I feel satisfied to have sailed through. Problems continued to grow exponentially in college, graduation and at work. But I too continued to carey forward my learnings from the past and say I am be because I never gave up!
vishakha sangaonkar
How Aditya Birla Group have become an integral part of my life-IMT Ghaziabad
For a brand to become an integral part of a person's life is, in essence, its fulfillment of its value proposition. Aditya Birla Group (ABG) which is basically the third-largest Indian private conglomerate. Its brands in cement, fashion, insurance, and financial services are quite well known. However, the brand which stuck with me, the brand which became an integral part of my life was Ultratech Cement, which was acquired by ABG from L&T in 2004. In order for me to describe the importance of the mentioned brand in my life, it is of utmost importance for me to describe how important a home is for any individual. A home is associated with memories that are beyond comprehension and yet so close to heart. It makes us feel wholesome, it protects us, it becomes a family member. Each wall, each side, you just know it as if it has become a part of the body. This unbounded yet bounded connection with an object made of bricks and woods is strengthened by the most important ingredient that is cement. And for me, when I was contributing my share of earnings to my father’s mission of constructing a house of our own, Ultratech Cement played an important role and even though it is visually impossible to identify it’s strength, it is quite visible in the strength of the emotions that flow between the walls. It is not just a chemically produced entity used to keep bricks together, rather it’s a spiritual manifestation of human strength that keeps everything together.
Kripal Singh
Swachh Bharat and Me
After completing my graduation, I decided to venture into the social sector. I joined Tata Trusts as a “Zila Swachh Bharat Prerak” to work as a consultant on Swachh Bharat Mission.New into the rural environment, I had little understanding of the population I was there to serve. As a team, the first hurdle we encountered was lack of willingness among people to build individual toilets in their houses despite the government offering them financial aid. We decided to start an awareness program by using United Nations reports and statistics to motivate the behaviour change in the district. The idea fell flat when I realised that logical deductions have little value in the grassroots. Therefore, we tried to take the route of emotional appeal.
Siddharth Sharma
ABG: Changing Lives - IMT Ghaziabad
Part A: I had always been a stout kid. It didn't seem to be a problem in my early years. But as I entered my teen years, I became more and more conscious about my appearance. Even though my family has always been very supportive , at the epitomy of hormones, all you seek is the validation of your friends and peers. It was a task to find clothes that fit me well. Whenever I went to buy a new pair of jeans or just casual t-shirts for daily wear, I was always disappointed to not find the right size for me. One fine day , I went shopping with my mom and we decided to try this new outlet of Pantaloons that had just opened up in a nearby shopping mall. I was exhilarated to find a Plus-sized section over there. I shopped my heart out and for the first time in many years , I felt good about the way I looked. Not only did I feel good about myself, all of my friends complimented my new wardrobe. This was a major turning point in my life as I started gaining back my confidence. I became more outgoing and did not shy away from making new friends. I also began participating in many competitions without any fear of being made fun of. The lack of shopping options had affected my life to such a degree that it had changed my personality completely. It was only when Pantaloons came into my life that I was able to get out of this whirlpool which would have definitely dragged me into depression. I have been a regular customer of Pantaloons ever since.
Manav Banerjee
I am me because- Vishakha Sangaonkar, IMT Ghaziabad
I am me because I fought judgement. I am me because I fought humiliation. I am me because I fought insecurity. We are the product of our past experiences. Whatever are our views,beliefs and reactions can be traced back to the experiences we had back in the day. I was a part of a very reputed Government School. Being a part of this school meant being categorized as the brighter mind. The teaching was good, facilities excellent but they lacked a very important aspect of shaping the young minds. The aspects were empathy and unbiasesness. Be it Annual Day selection, Band auditions or representation in competitions the teachers resorted to affinity based selection as opposed to talent based. As a result, I always thought I wasn't good at elocution because Miss Rose didn't like my handwriting. I thought I couldn't dance as I was not pretty enough and I couldn't be the a good singer as I didn't learn at the Music teachers private academy outside school. But outside school I made an solid attempt to hone all these skills which I think I was made for. Come high school the restrictions has shackled me for long enough. I was a rebel working on my skills day and night. I often took the plunge and started putting myself out there. I didn't let go any opportunity to persuade people to have an objective look at my skills. I talked, networked and became a go getter. Still the opportunities weren't coming my way. But I kept trying and things changed. The Affinity based selection changes to talent based and I represented my school in several events in 9th and 10th standard. It was a tough road but I feel satisfied to have sailed through. Problems continued to grow exponentially in college, graduation and at work. But I too continued to carey forward my learnings from the past and say I am be because I never gave up!
vishakha sangaonkar
How Aditya Birla Group have become an integral part of my life-IMT Ghaziabad
For a brand to become an integral part of a person's life is, in essence, its fulfillment of its value proposition. Aditya Birla Group (ABG) which is basically the third-largest Indian private conglomerate. Its brands in cement, fashion, insurance, and financial services are quite well known. However, the brand which stuck with me, the brand which became an integral part of my life was Ultratech Cement, which was acquired by ABG from L&T in 2004. In order for me to describe the importance of the mentioned brand in my life, it is of utmost importance for me to describe how important a home is for any individual. A home is associated with memories that are beyond comprehension and yet so close to heart. It makes us feel wholesome, it protects us, it becomes a family member. Each wall, each side, you just know it as if it has become a part of the body. This unbounded yet bounded connection with an object made of bricks and woods is strengthened by the most important ingredient that is cement. And for me, when I was contributing my share of earnings to my father’s mission of constructing a house of our own, Ultratech Cement played an important role and even though it is visually impossible to identify it’s strength, it is quite visible in the strength of the emotions that flow between the walls. It is not just a chemically produced entity used to keep bricks together, rather it’s a spiritual manifestation of human strength that keeps everything together.
Kripal Singh