We bought our first mobile phone in the year 2007. A Nokia 1100. With the first phone also came our first IDEA SIM. My sister and I were escalated. The excitement wasn’t about the idea of being in touch with family or with the long lost friends (we had quite a few owing to my father’s transfer every three years). What interested us more were the snake and the spaceship games on the phone. I didn’t know at the time, the network and the number on the phone were going to help me bring a wave of happiness in my family’s life.
Aditya Birla group is one of the largest Indian conglomerates. The non-negotiable values are the driving factors of the Aditya Birla Group. It has been making rapid strides in various sectors like banking, mining, financial services, textiles, fashion, cement, telecom and many more. With such a diverse range of companies, Aditya Birla Group touches the lives of millions of people globally with its products and services. And I happen to be one of them. I am a resident of Odisha. Recently our state bore the brunt of the Cyclone Fani. The devastation it caused left the state in shambles. There was a dearth of water, no electricity and the worst of all was that there was no network coverage because most of the mobile towers were severely damaged. My mother and I were unable to contact our family members. Due to the power outages that followed, most of the ATMs were non-functional and there was a cash crunch. Since there was no network coverage, we could not use online payments to buy essential items. Arranging for backup generators was a herculean task without our phones. We were disconnected from others and were unaware of the news about various relief work taking place in the city. India’s no 1 carrier Vodafone Idea was able to revive over 1500 sites in cyclone-hit Odisha, becoming the first operator to restore services in key locations. Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. During that time, telecom companies allowed the inter-operability of mobile networks by other operators for the convenience of the residents. In my area of residence, the Vodafone-Idea were the only mobile networks which were restored the fastest and were up and running. This enabled the people to finally contact their near and dear ones during the calamity. So, for my family and all the people of my colony, Vodafone-Idea was a lifesaver.
ABG- Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. The gigantic fashion house has a number of brands under it’s belt. Out of these, one brand that stands out for me is Forever 21. Forever 21 has been an integral part of almost every girl’s life. Be it style, statement or quality, ABFRL is bound to stand out. There is one striking incident which I clearly recall upon. I was supposed to look after the outfit curation for the fashion team in my college. This was with regard to a very prestigious competition, we could not make any mistakes. The competition was inter-city and the shipment consisting the outfits was supposed to arrive two days before the show. As luck would have it, our shipment got botched up during transit. We were all despondent with hope when I suddenly caught sight of this yellow bag which always brought a smile on my face, FOREVER 21! My knight in shining armour. I have used the brand any occasion one can name, alongside names like Van Heusen and Pantaloons. Due to a strong presence in all major Indian cities, locating a store was no ordeal. I rushed to the store and stood in awe of the subtle yet brilliant collection of clothes. The layout of the store made it easy for me to navigate through the different sections. Systematic arrangements of size, colour, latest collection and seasonal trends helped me curate different sets of outfit as if it were cakewalk. The doom had been shunned away. I guess it wouldn’t be a difficult question to answer as to who won the competition post the entry of our savior.
Aditya Birla Group’s impact is all pervasive in my life thereby reducing the impact of it seems to be potentially impossible. The impact can be gauged from my regular routine interactions with Aditya Birla Group’s products. My interactions start right from the Hindalco Freshwrap foil that is used to wrap the rotis to the structures (made up by Ultratech Cement) that I stay in.
There are companies which sell products, some others earn their revenue by providing services. Aditya Birla Group(ABG) is one such firm which has excelled in delivering both quality products and services thereby adding value to their offerings and building consumer trust. Almost everything we see or use consists of a product from the house of ABG. It has done a marvelous job in identifying the customer’s wants, shaped their products in such a way that we will be overwhelmed. They have a variety of products under their offering like Peter England which offers cost-effective and quality clothing and there are brands like Van Heusen, Allen Solly and Louis Philippe offers a more luxurious option. They have offerings for every type of consumers and not just a target consumer group. So, the next time you visit a Pantaloons store and appreciate the perfect tailoring of a Van Heusen shirt, think about the ones who made that happen! No other company has instilled a sense of trust in their consumers to this extent: the value Ultra Tech cement delivers in the construction business, the connectivity that Idea delivers, the assurance that Aditya Health Insurance Limited and other financial service firms under the umbrella of Aditya Birla Capital offer and ABG’s strong presence which is felt in the FMCG sector sums up to the enormous contribution that the company has made in the daily lives of the individuals. The brilliance of its operations is achieved through a well planned and perfectly implemented supply chain, the network that is maintained among the manufacturers, the retailers and the transit vendors have played a crucial role in their success story. The company has served generations of consumers and their contribution is felt on almost every sector. Going forward, growth is evident with the ever-increasing consumer base.
We bought our first mobile phone in the year 2007. A Nokia 1100. With the first phone also came our first IDEA SIM. My sister and I were escalated. The excitement wasn’t about the idea of being in touch with family or with the long lost friends (we had quite a few owing to my father’s transfer every three years). What interested us more were the snake and the spaceship games on the phone. I didn’t know at the time, the network and the number on the phone were going to help me bring a wave of happiness in my family’s life.
Aditya Birla group is one of the largest Indian conglomerates. The non-negotiable values are the driving factors of the Aditya Birla Group. It has been making rapid strides in various sectors like banking, mining, financial services, textiles, fashion, cement, telecom and many more. With such a diverse range of companies, Aditya Birla Group touches the lives of millions of people globally with its products and services. And I happen to be one of them. I am a resident of Odisha. Recently our state bore the brunt of the Cyclone Fani. The devastation it caused left the state in shambles. There was a dearth of water, no electricity and the worst of all was that there was no network coverage because most of the mobile towers were severely damaged. My mother and I were unable to contact our family members. Due to the power outages that followed, most of the ATMs were non-functional and there was a cash crunch. Since there was no network coverage, we could not use online payments to buy essential items. Arranging for backup generators was a herculean task without our phones. We were disconnected from others and were unaware of the news about various relief work taking place in the city. India’s no 1 carrier Vodafone Idea was able to revive over 1500 sites in cyclone-hit Odisha, becoming the first operator to restore services in key locations. Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. During that time, telecom companies allowed the inter-operability of mobile networks by other operators for the convenience of the residents. In my area of residence, the Vodafone-Idea were the only mobile networks which were restored the fastest and were up and running. This enabled the people to finally contact their near and dear ones during the calamity. So, for my family and all the people of my colony, Vodafone-Idea was a lifesaver.
ABG- Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. The gigantic fashion house has a number of brands under it’s belt. Out of these, one brand that stands out for me is Forever 21. Forever 21 has been an integral part of almost every girl’s life. Be it style, statement or quality, ABFRL is bound to stand out. There is one striking incident which I clearly recall upon. I was supposed to look after the outfit curation for the fashion team in my college. This was with regard to a very prestigious competition, we could not make any mistakes. The competition was inter-city and the shipment consisting the outfits was supposed to arrive two days before the show. As luck would have it, our shipment got botched up during transit. We were all despondent with hope when I suddenly caught sight of this yellow bag which always brought a smile on my face, FOREVER 21! My knight in shining armour. I have used the brand any occasion one can name, alongside names like Van Heusen and Pantaloons. Due to a strong presence in all major Indian cities, locating a store was no ordeal. I rushed to the store and stood in awe of the subtle yet brilliant collection of clothes. The layout of the store made it easy for me to navigate through the different sections. Systematic arrangements of size, colour, latest collection and seasonal trends helped me curate different sets of outfit as if it were cakewalk. The doom had been shunned away. I guess it wouldn’t be a difficult question to answer as to who won the competition post the entry of our savior.
Aditya Birla Group’s impact is all pervasive in my life thereby reducing the impact of it seems to be potentially impossible. The impact can be gauged from my regular routine interactions with Aditya Birla Group’s products. My interactions start right from the Hindalco Freshwrap foil that is used to wrap the rotis to the structures (made up by Ultratech Cement) that I stay in.
There are companies which sell products, some others earn their revenue by providing services. Aditya Birla Group(ABG) is one such firm which has excelled in delivering both quality products and services thereby adding value to their offerings and building consumer trust. Almost everything we see or use consists of a product from the house of ABG. It has done a marvelous job in identifying the customer’s wants, shaped their products in such a way that we will be overwhelmed. They have a variety of products under their offering like Peter England which offers cost-effective and quality clothing and there are brands like Van Heusen, Allen Solly and Louis Philippe offers a more luxurious option. They have offerings for every type of consumers and not just a target consumer group. So, the next time you visit a Pantaloons store and appreciate the perfect tailoring of a Van Heusen shirt, think about the ones who made that happen! No other company has instilled a sense of trust in their consumers to this extent: the value Ultra Tech cement delivers in the construction business, the connectivity that Idea delivers, the assurance that Aditya Health Insurance Limited and other financial service firms under the umbrella of Aditya Birla Capital offer and ABG’s strong presence which is felt in the FMCG sector sums up to the enormous contribution that the company has made in the daily lives of the individuals. The brilliance of its operations is achieved through a well planned and perfectly implemented supply chain, the network that is maintained among the manufacturers, the retailers and the transit vendors have played a crucial role in their success story. The company has served generations of consumers and their contribution is felt on almost every sector. Going forward, growth is evident with the ever-increasing consumer base.
