Competitions

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Don’t stop; Keep going- SCMHRD.

Don’t stop; Keep going- SCMHRD.

It was a dusky evening. I was sitting in the office, going through the mandatory training. It was a long day, and I was a bit tired. Obvious thought of pushing it to the next day struck in mind. Gathering the courage, I thought of giving a glance at it.

Vikrant Patil
ABG - The Rich and Memorable Relationship! | Siddharth Chaturvedi, DMS IIT DELHI

ABG - The Rich and Memorable Relationship! | Siddharth Chaturvedi, DMS IIT DELHI

It was about the time when shopping malls started coming up in Tier-2 cities in India. All of us were excited regarding the concept of a single destination for shopping, entertainment, dining etc. The bright and charming showrooms greeted us as we entered the mall, but the ones which really caught my eye were the Peter England and Van Heusen stores. From the Freshwrap foils which wrapped the food inside my tiffin when I went to school to having the memory of gifting my father a Louis Philippe Sweater, the Aditya Birla Group’s products are a part of so many sweet memories from my past. While remembering about some past memory, more often than not ABG’s products have some place in them.

Siddharth Chaturvedi
ABG Touching-Changing-Inspiring Lives_IMI Delhi

ABG Touching-Changing-Inspiring Lives_IMI Delhi

Aditya Birla Group, has been present in almost every sphere of my life, or at-least related in some or the other way. From the way I connect to the world, my loved ones be far or close, the way I browse through latest happenings all around the globe which helps me keep my self-updated all the time. All this has been possible by connecting to the wide and always running network of Vodafone-Idea Limited, in which I have placed my trust from more than 5 years.

Chaitanya Hemrajani
Outreach of the Aditya Birla group. VGSOM IIT KHARAGPUR

Outreach of the Aditya Birla group. VGSOM IIT KHARAGPUR

Founded by Seth Shiv Narayan Birla in 1857, the Aditya Birla group (ABG) is currently a 44.3-Billion-dollar Indian conglomerate. With businesses involved in manufacture of Chemicals, Cements and Branded apparels, to Financial and IT related services ABG has been able to carve out a place for itself among the world’s most gigantic and successful conglomerates. With an impressive work force of more than 120,000 people and businesses spanning over 35 countries ABG is helping India improve its image as a Manufacturing and Financial powerhouse. From the roofs over our heads to the cloths on our backs and medicine in our blood It is very difficult not to be influenced by the products of ABG. Ultratech cements, ABG’s cement manufacturing division is the largest in India. With India being the second largest producer of cement, we can see the enormity of its operations. The Aditya Birla fashion and retail industry consists of many retail stores such as pantaloons and producers of branded apparels such as Madura garments, Peter England and Van Heusen providing us with excellent and affordable fashion choices. In 2016 ABFR acquired forever 21 which is an American apparels company with stores in nearly 58 countries, making its reach truly global. In 2018 ted baker a UK luxury apparel brand opened its first store in India in association with ABFR bring ABG’s sphere of influence to luxury goods. Aditya Birla chemicals involves in manufacture of life saving drugs such as various amino acids which are used in heart medications, Citrates and Lactates which are used as supplements for children. With a history of heart diseases in the family no point hits closer to home than our dependence on these drugs for our very survival. Thanks to pharmaceutical companies such as AB chemicals we can afford quality medication and improve the quality of our lives. These are some of the ways in which Aditya Birla group has positively affected my life. 

Shrinidhi Bhat
Competitions | InsideIIM