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Moments of bliss_Goa Institute Of Management

Moments of bliss_Goa Institute Of Management

Aditya Birla is one of the strongest developing brands in the Indian sub-continent. One of the first brands of the Aditya Birla Group that I remember using was my first cell phone with an Idea sim card. This telecom service provider played a major role in my teenage in order to help me connect with my friends on a day to day basis. This brand came up a fun advertisement that had the ‘Honey bunny’ song. This funny-cum-cute song was one of my USPs in order to make my mom laugh when she used to get angry at me for any reason.

Neeti Thapliyal
ABG is Everywhere! _ IMI, New Delhi

ABG is Everywhere! _ IMI, New Delhi

Aditya Birla Group- not just a company but a brand that unites the country. Whenever we hear any brand of the group be it- Pantaloons, People, Idea Cellular or UltraTech Cement, it brings the feeling of patriotism. We are having an emotion connection with the brand. Aditya Birla is the group that helps people to fulfil their dreams. The group is with us at every stage of our life from getting funds for making our dream house (Aditya Birla Capitals) to while constructing that dream house (UltraTech Cement). The group is with us when we have to communicate or need to find some information about the world (Idea). Even when we have to buy some clothes at reasonable price, the brand that strike in our mind is pantaloons. The group has always been an important part of our life. Along with being with us at every stage of our life, the brand is also helping and making place in our heart by doing Corporate Social Responsibility (CSR) Activities. The group is trying to give better life experiences to the weaker section of the country, they are focusing on the development of rural India. Also, they also helping people of the country in different ways like- Education, health, employments to women, loans to farmers, etc. The group has not only impact a single life, but it keeps impacting millions of life every year by being a helping hand. Not only to the society or its customer but the brand supports its employees also. It is a forever Indian brand

Saloni Garg
Life as I saw it..!!

Life as I saw it..!!

Aditya Birla Group is one of the largest business groups in India and has been continuously impacting the lives of people making them all the way better in some form or another. Now when I look back after knowing about the group and its impact on my life, I remember the best was during my school days.

Shikher Agarwal
How Aditya Birla has changed my life_Goa Institute of Management

How Aditya Birla has changed my life_Goa Institute of Management

Aditya Birla Group is a renowned brand worldwide. It has impacted my life in big ways. I started my MBA journey by purchasing a black formal suit from Van Huesen. It gave me a sense of professionalism, confidence and comfort. Till then I had been yearning to wear that black suit when I’ll be pursuing my MBA. It felt like I have accomplished something. Louis Philippe and Peter England are the brands I associate with reliability and class. I resort to them when I have to gift a shirt to my father or male friends. The shirts resonate with my father’s personality and amplify his level of confidence. I love the fact that ABG is more focused on creating apparel which are made of 100% eco friendly material. It fascinates me that ABG is the world’s largest recycler of beverage cans.  With so many fashion outlets across the country, ABG thrives to deliver the best customer experience through its wide range of apparel stores which caters to a huge market. Its Forever 21 brand is one of the most sought after premium brands in the country. It finds huge customer base from girls, especially young girls. They associate the brand with style, fashion and class. On the other hand, Pantaloons provides affordable item which are reliable. In short, ABG is synonymous with reliability, class and elegance. It triggers the emotions of the customers and has been successful in gaining their trust.

Mehak Sharma
ABG - A journey

ABG - A journey

Today, Aditya Birla Group houses several brands across 14 industry sectors. The company’s brand portfolio includes product lines that range from affordable to and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. With its vast brand portfolio there wouldn’t have been a day where I wouldn’t have used an Aditya birla Group product or come across it.

Anmol Shah
Aditya Birla Group's Sleepless Efforts For Dreamy Life

Aditya Birla Group's Sleepless Efforts For Dreamy Life

In the contemporary world, Aditya Birla Group has en-rooted deep in various gigantic sectors such as Banking, Cement, Fashion, Textiles and many others. It has become a part and parcel in the lives of millions of people. Likewise, my life is also associated with many products which are being offered by the numerous brands being owned up by Aditya Birla Group. Among its various sectors, Fashion has played dominant role in my life. From teenage onward every human being become cautious of how one carries themselves i.e. trending clothing, branded high quality products, varied options to choose from. Similarly, in my life also Aditya Birla Group entered with one of its brands i.e. Pantaloons. One thing which I can vividly remember in my teenage is the shopping from pantaloons, single stop for clothing and accessories, and now in my adulthood it offers me plentiful options such as Van Heusen, Peter England, Forever 21, Allen Solly and many others. Hence, it has been ingeniously offering its products to fulfill customer’s need and satisfaction beyond the limit in every aspect such as its pricing policy, premium quality products, brand recognition, variety options to pick. Till now I have had purchases from most of its brands but pantaloons, Louis Philippe are the ones where my frequency to shop is higher than rest of them. Last but not the least, Aditya Birla Group’s-UltraTech Cement has become conspicuous in the cement industry. Thus, it has been one of the gigantic players in supplying the raw material, cement, in the real estate sector. Once again, I relied upon Aditya Birla Group’s trusted offering i.e. Ultratech Cement six years ago to be used in the construction of my house.

sambhav jain
Competitions | InsideIIM