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IMPACT OF ADITYA BIRLA GROUP ON OUR LIVES

IMPACT OF ADITYA BIRLA GROUP ON OUR LIVES

The noun ‘Aditya Birla Group’ implies inclusiveness due to the collection of services and products that are customer-centric in every manner. It rings the bell to every other person because of the pan India presence and numerous product availability.  The first thing that comes to my mind is the MORE supermarket, where one can find the essentials for every age group. In my case, MORE is a place that is to be visited as a ritual rather than a chore for the month. Whenever I visit MORE, it is not only about the purchase of a product but the purchase experience which is at its best.

Tadepalli Laxmi Shanmukha Priya
Challenges Define Us_IMI New Delhi

Challenges Define Us_IMI New Delhi

How one responds to challenges shapes our lives. Most of us face some or the other challenges in our day-to-day lives, how we respond to them defines who we are as an individual.

Akhil Tajo
Seek and ye shall find: ABG, Pooja Thally,XIMB

Seek and ye shall find: ABG, Pooja Thally,XIMB

The third Semester of Civil Engineering had just begun at Goa Engineering College, and students were asked to dress in formals for Mix Design workshop by Ultratech Cement. The naïve person inside me had no idea about what relevance mix design played in day-to-day life until I attended the workshop. This is where my first interaction with the ABG group started. The workshop was certainly very engaging as it educated us on existing design mixes used in India and across the globe. After the workshop, on why way back, there was traffic jam as usual. Yes, the Atal Setu, this bridge was the reason why I always fantasized about teleportation. Lost in my daydreams, back in traffic I saw RMC trucks of Ultratech. Not sure if it was just me or if the Aditya Birla Group was all over the place that day.

Pooja Thally
Big is an understatement - Prabhu Kalyana Samantaray, XIMB

Big is an understatement - Prabhu Kalyana Samantaray, XIMB

Big! Well, big would be an understatement. More like huge. No wait, massive. That’s what ABG is to me. For the longest time, I have been using their products without the slightest hint that they belong to an Indian Conglomerate, let alone one based in Mumbai. I still remember the time when I was the first kid in school to get delicious lunch packed in aluminium foil. Freshwrapp was still pretty new at the time. Suddenly I was the most popular kid in my class and mum was tasked with packing two lunch boxes.

Prabhu Samantaray
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