Competitions

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Impact Of ABG_IMI New Delhi

Impact Of ABG_IMI New Delhi

Aditya Birla Group has been an integral part of many Indians fulfilling various needs through a no. of brands. It has an active presence across 14 industries including financial services, cement, apparel, etc. I remember the day my dad gifted me my first cellphone that had a BSNL sim card in it. After using it for several months I faced frequent network issues as well as expensive prepaid plans. To avoid them I switched to the Idea network which provided me with better network access and plans. Moving to the next phase soon after my schooling when it came to buying a new bike Aditya Birla capital a subsidiary of ABG helped me choose the best insurance plan. With the insurance industry being so competitive it was a difficult task to narrow down to the best plan. However, I was very pleased to see the results of my decision when I experienced the online renewal policy as well as the customer support provided by the group. Also, when it comes to apparels Aditya Birla Fashion & Retail Ltd. brands never fail to impress. The firms in house brands like Louis Philippe, Allen Solly, Van Heusen, Peter England, and People there are a variety of clothing options to choose from as per the occasion. The recent tv commercial for Louis Philippe “Rise Above All” makes the brand desirable to enter the corporate world with pride and confidence. That is what makes LP my go-to brand for all my formal wear. Initiatives carried out by a group like Hindalco Novels recycles over 65 billion cans every year. This suggests that the ABG group focuses on social welfare by making environment-friendly contributions through its subsidiaries. We are faced with multiple challenges at various stages of life. One such instance was when I entered mine under graduation. I was always involved with my studies and a restricted group of friends. I was a bit introvert however I knew I had to change this. So, I started volunteering and participating in different events. This helped me work on my people skills as well as my personality. I eventually became the Vice President of a committee named “Walk With World” that organized personality development sessions for the first year and second-year students. It also provided me with a platform to face my stage fear. I had to deliver a speech in front of more than two thousand students. It is said that when you want to pursue your hobby as a profession one is met with multiple challenges. I have always been passionate about photography. During my final year of engineering, I initiated my own photography firm under the name “Kalopsia-a photographic vision”. It was a difficult task to get clients initially. I had to do several free photoshoots to create a word of mouth and a portfolio to showcase my work. I advertised through social media channels and eventually started getting inquiries. Competing with established photographers was a tough task. But with perseverance and hard work, I was able to do more than 60 shoots within one year. We can never face the exhilaration of victory until we accept the challenges.

SAGAR BAJAJ
ABG Transforming My Life - Himanshu Bansal, DMS IIT Delhi

ABG Transforming My Life - Himanshu Bansal, DMS IIT Delhi

Aditya Birla group has occupied every space of our life starting from Fashion, Banking, Cement, Financial Services, Textiles, Chemicals, and the list goes on. The touchpoints where an individual life can be touched the most is communication, fashion, and financial services. ABG has touched my life in all these aspects. Starting from fashion, Allen Solly fulfills all my casual wear needs as the product perception matches with my self-perception and hence compliments my personality. Coming to the formal wear, Van Heusen is my one stop solution for setting up the right personality and perception in all my formal meetings and interviews. It feels like the brand has been specially crafted for me. Next is communication where Idea has come to our rescue. From the time I have started using a cellphone, Idea has been my companion throughout irrespective of the part of the country I live. It has made my life easier by providing seamless connectivity and letting me stay closer to my near and dear ones. As earlier discussed, the other most significant aspect is managing my hard earned money. In today’s time when the banks are providing an interest rate of 5-6%, even less than inflation, ABG has provided a platform where I can invest my money and get a decent return on my money. The background of the company helps me have the satisfaction that my money is safe. So, in all ABG has touched my life in all the aspects and made my life seamless and much easier.

Himanshu Bansal
Why Aditya Birla Group is significant in my daily life?

Why Aditya Birla Group is significant in my daily life?

 Aditya Birla Group, an Indian multinational conglomerate, operates to cover every need of an individual and society as a whole. From cement to IT services to apparels to telecom to fertilizers to financial services, it is a company with which every person knowingly or unknowingly can associate. You name a sector and they are there to cater to your demand. The brand value that is offers is so intrinsic that it never fails to bring a smile on our face.

Sristy Agarwal
ABG: My Only Priority_IMI, New Delhi

ABG: My Only Priority_IMI, New Delhi

Aditya Birla Group (ABG) is a name that don’t even need an introduction. My encounter with its brands like UltraTech Cement, BHIM APBP has been very satisfying over the years but the company has made its impact on my life through its subsidiary called Fashion Powerhouse of India- Aditya Birla Fashion and Retail Limited.

Akanksha Saraswat
Once Upon A Time | Suyash Gupta | COE, NMIMS Mumbai

Once Upon A Time | Suyash Gupta | COE, NMIMS Mumbai

                       Part A :  Know the real deal about your meal! Food isn't just our daily livelihood,  it's about love, compassion and moreover it gives meaning to life. And  when it comes about life you know what to go for! Healthy Food. So let's  take go back to the days when my "Tiffin box" taste was spelled by a  magic by my kitchen queen "my mum" and that was Foiling wrap. This  product changed the integrity of food upside down. I remember my old  school days when I had my food wrapped in newspaper - oily and stinking.  Being a food maniac that always spoils my mood and eventually what  happens was "Wastage of Food!". Years passed by, classes passed by but  this thing (newspaper and stinky food) remained my constant throughout. l  remember the day when I went to her furiously and said f2f why you want  me to waste all of that food. My mother was surprised as she has no  clue what I'm talking about. Please stop preparing stinking food, it  frustrates me. She smiled and said it's not food son, I guess its  newspaper- she added. Whatsoever it is I won't eat that crap again- in a  irritating tone I said and went. And as Indian mother what her was  reaction - shocked, worried, tensed...! And finally she got to know  about this product Foiling paper- An ABG product.The very next day  unfortunately (ughh) my friends came up to me during recess and said  come-on lets have sharing food day today. And deep inside I was so  disheartened how to run away from them. Some bought maggi, while some  had poha in their tiffins and finally it was my turn to open my box.  Hell yeahhh! And that unfortunate day turned out to the best fortunate  days I remember till date. Aloo Paratha wrapped in that shinning  paper...Ahh that smell still runs through the nose. I ran home with joy,  running towards mum and thanked her for that awesome meal. But cooking  with healthy products isn't everything. All you need to do is give a  little attention to how this food is packed and carried. " Take care of  your body and it will take care of you".Foiling paper is just an  example. There are other products too which I had been using during my  engineering day. Being a Civil Engineer, my relation with cement is same  story as above. ABG products are in touch with me since a teenager, and  I am happy to see that company still has its value maintained and  growth of which is remarkable.                                         PART B  Hustle beats Talent  Yes, you read it correctly. When talent doesn't  hustle, hustle beats talent. And the quotes describes about me and my life. Challenge wasn't usual as studies, challenge were the  people who shattered my thinking, who in-turn made me to challenge  myself. And thanks to all of them, I didn't gave even a single thought  about how mature should I be or about the difference between them and me. All those whispers gave me the answers of those toughest questions which someone could had taken years to sort out. If you really haven't tasted failures, you won't know the sweetness of success. The saying sync with the phases of my life, wherein my own people questioned me whether I am capable of anything. And yes mouths were shattered of all those people when I fianally decided to study away from home, away from everyone who distracted my focus and most importantly my values coz those were my support system through  all these 6 years away from family. The journey to this stage was started after my consecutive lower grades till 10th grade school and people's tag of "immaturity" for me  To know the value of time, none other than struggles will help you realize that. So thereupon I decided to leave me to myself. Through all these years situations came which ripped apart all those day and night hard-work, my dreams, moreover my happiness. But they didn't stopped me from  achieving my next milestone and look where I am, working hard on me and preparing to reach another milestone by joining every bits and pieces I gain through this drive and one of them is this  competition. And finally after all this time, my father broke silence and said, it's the be mature trap of mentality that will take-away all the fun in life. This is my present life, with ambitions mixed with a bit of craziness of childhood. Thank You ABG for providing the platform to share all this hoard in me. #ABG_Woo_me

SUYASH GUPTA
Competitions | InsideIIM