Aditya Birla is a brand always there, being part of daily lives of every individual in some way or the other. From packing your cooked food in aluminum foils to constructing our houses with UltraTech to helping us communicating with our loved ones with Idea. It has a solution to all.
Why Aditya Birla Group is big in your life?
My small family had a small dream to have a “House” they could call “Home”. House that was made brick by brick in front of his own eyes was my father’s desire. If it was up to him, he would have built every wall on his own, because nothing but only the best cuts the mark, so he trusted Ultratech cement and sat back as he saw our dream being shaped into a reality. He is no longer with us, but he resides in every brick of our home. Ultra tech cement gave my family their first permanent address and for that reason it will always be big in my life.
The third Semester of Civil Engineering had just begun at Goa Engineering College, and students were asked to dress in formals for Mix Design workshop by Ultratech Cement. The naïve person inside me had no idea about what relevance mix design played in day-to-day life until I attended the workshop. This is where my first interaction with the ABG group started. The workshop was certainly very engaging as it educated us on existing design mixes used in India and across the globe. After the workshop, on why way back, there was traffic jam as usual. Yes, the Atal Setu, this bridge was the reason why I always fantasized about teleportation. Lost in my daydreams, back in traffic I saw RMC trucks of Ultratech. Not sure if it was just me or if the Aditya Birla Group was all over the place that day.
Why Aditya Birla Group is big in your life. During my early childhood, I was struck by my father's penchant for good quality shirts and he would invariably buy Louis Philippe. A new store had just opened, at the place we stayed and the logo of the "upper crest" which symbolized this premium brand of apparel, struck my attention every time I passed by. When I went shopping with my father to the store, I was amazed by the sheer pride which I saw in my father when he paid for his chosen shirt. One day the shopkeeper asked him whether he would like to take a card as a valued customer so that he could avail various offers on future purchases. My father couldn’t be happier and filled up the form and a few days later the golden embossed card with the "upper crest" shining brightly arrived by post. I was wowed at the way a product has been transformed into something which a user would feel proud to wear and possess although it didn't cost the world. The store, the packaging, the aura around the product and the quality of fabric simply impress me no end. That was my first peep into the big world of Aditya Birla group with the royal stamp on a product which would make one feel like a king while using it. Today, I continue the tradition by filling up my wardrobe with classic formals from “Louis Phillipe” and trendy casuals from Peter England.
The journey of 162 years, from my peter England formals to my mobile network, from managing finances to building houses Aditya Birla Group has always been with me. Never ahead of me, never behind me but always with me. No company could have survived for so long without understanding its customers and building strong relationship with them. Aditya Birla group is amongst the top three Indian largest private sector conglomerate covering almost the entire spectrum such as Banking, clothing, textiles, metal production (copper, aluminium), mining, cements, chemicals and what not. ABG provided a strong economic support to the country and fulfilled the needs of the customers.
“Two roads diverged in a wood and I took the one less traveled by.” Robert Frost
Aditya Birla is a brand always there, being part of daily lives of every individual in some way or the other. From packing your cooked food in aluminum foils to constructing our houses with UltraTech to helping us communicating with our loved ones with Idea. It has a solution to all.
Why Aditya Birla Group is big in your life?
My small family had a small dream to have a “House” they could call “Home”. House that was made brick by brick in front of his own eyes was my father’s desire. If it was up to him, he would have built every wall on his own, because nothing but only the best cuts the mark, so he trusted Ultratech cement and sat back as he saw our dream being shaped into a reality. He is no longer with us, but he resides in every brick of our home. Ultra tech cement gave my family their first permanent address and for that reason it will always be big in my life.
The third Semester of Civil Engineering had just begun at Goa Engineering College, and students were asked to dress in formals for Mix Design workshop by Ultratech Cement. The naïve person inside me had no idea about what relevance mix design played in day-to-day life until I attended the workshop. This is where my first interaction with the ABG group started. The workshop was certainly very engaging as it educated us on existing design mixes used in India and across the globe. After the workshop, on why way back, there was traffic jam as usual. Yes, the Atal Setu, this bridge was the reason why I always fantasized about teleportation. Lost in my daydreams, back in traffic I saw RMC trucks of Ultratech. Not sure if it was just me or if the Aditya Birla Group was all over the place that day.
Why Aditya Birla Group is big in your life. During my early childhood, I was struck by my father's penchant for good quality shirts and he would invariably buy Louis Philippe. A new store had just opened, at the place we stayed and the logo of the "upper crest" which symbolized this premium brand of apparel, struck my attention every time I passed by. When I went shopping with my father to the store, I was amazed by the sheer pride which I saw in my father when he paid for his chosen shirt. One day the shopkeeper asked him whether he would like to take a card as a valued customer so that he could avail various offers on future purchases. My father couldn’t be happier and filled up the form and a few days later the golden embossed card with the "upper crest" shining brightly arrived by post. I was wowed at the way a product has been transformed into something which a user would feel proud to wear and possess although it didn't cost the world. The store, the packaging, the aura around the product and the quality of fabric simply impress me no end. That was my first peep into the big world of Aditya Birla group with the royal stamp on a product which would make one feel like a king while using it. Today, I continue the tradition by filling up my wardrobe with classic formals from “Louis Phillipe” and trendy casuals from Peter England.
The journey of 162 years, from my peter England formals to my mobile network, from managing finances to building houses Aditya Birla Group has always been with me. Never ahead of me, never behind me but always with me. No company could have survived for so long without understanding its customers and building strong relationship with them. Aditya Birla group is amongst the top three Indian largest private sector conglomerate covering almost the entire spectrum such as Banking, clothing, textiles, metal production (copper, aluminium), mining, cements, chemicals and what not. ABG provided a strong economic support to the country and fulfilled the needs of the customers.
“Two roads diverged in a wood and I took the one less traveled by.” Robert Frost
