Competitions

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My 'lucky charm': SCMHRD

My 'lucky charm': SCMHRD

As rightly said, it is hardly possible for an Indian to have never had used an ABG product. There are various brands I see being used around me, but I have personally particularly been loyal to one of its Fashion Retail brands, Allen Solly. And the reason for this has got to do a little with emotions, and lot with my slight superstitious nature!

Vaidehi Padhye
The brand that fits me perfectly

The brand that fits me perfectly

Aditya Birla resonates with the youngsters very well .ABFRL is one brand that comes to my mind every time i think of shopping .During my childhood days ,i remember being the tallest in my class and often i ended up  getting noticed .There were times when i was short of choices because of size constraint .Once ,we had family gathering during Diwali and i was the only one without a sherwani because i couldn't find the right fit.

Pavan Rao
Aditya Birla Group_International Management Institute

Aditya Birla Group_International Management Institute

Aditya Birla is one of the biggest conglomerates in India with its operations spread across the world in more than 35 countries. The product portfolio or rather the industry portfolio of the company ranges from telecommunication, fashion, cement, non-ferrous metals, textile, financial services etc. Within each industry, all the brands are very close to people’s hearts and among the first choices in every decision. I have been majorly associated with Aditya Birla in the fashion industry with brands namely, Pantaloons, Allen Solly, Van Heusen. I have been a regular buyer from Pantaloons since I can remember. It offers wide range of products for all occasions like party wear, ethnic, sleepwear, casual etc. and within different products, the variety of products is extensive. Also, the customer experience is great and almost similar across various outlets. Thus, uniformity is maintained in whichever Pantaloons outlet one steps in. Since, all the products are available under one roof, it has made shopping really convenient for me. Besides Pantaloons, I am a frequent buyer from Allen Solly and Van Heusen as well. Before beginning my MBA and even during the duration of my MBA, the most important thing is shopping for formal clothes, which was even required during my Summer Internship. The wide range of options provided by both these brands made shopping really convenient from me. I did not need to go to a third store as all my requirements were fulfilled in these two stores. The product quality, price range and customer experience are commendable across all the brands that Aditya Birla has to offer. Also, since it is an Indian brand, it has always been my first preference whenever I have to go out shopping with friends or family.

Dakshita Khanna
Impacting me since childhood #ABGrocks

Impacting me since childhood #ABGrocks

When I think of Aditya Birla Group, the ad commercial of Ultra Tech Cement comes to my mind. I distinctly remember Ultra Tech Cement Boards and logos painted on huts and on highways when I would travel by train. The Yellow Color was imprinted on my mind, and if people said ‘cement’, this was the first thing that would come to my mind.

Harshita Manjunath
Competitions | InsideIIM