ABG – As Indispensable as it can be! | Nikhil Aggarwal, DMS IIT Delhi
Part A: In our day to day life we interact with a lot of brands, but only a few of them form an important part of your life, an Indispensable part. Look closely and we realize that Aditya Birla group with its multiple brands has been omnipresent in our life. From what we wear, to the structures where we live, to how we travel, and even how we communicate, all these things and much more have been influenced by the contributions of Aditya Birla group in India and worldwide. Millions of people knowingly or unknowingly consume products and services provided by Aditya Birla group. Same is the case with me, coming from a family where livelihood depended on construction business for much of the time. Aditya Birla group’s UltraTech cement has not only influenced but has been a major bread winner for the family. Ever since, I have started wearing formals, I have been a big fan of Louis Philippe, I even remember wearing the brand when I got placed during my graduation. Similarly, my father has always preferred to wear Peter England articles to his workplace. During my research when I realized pantaloon is also owned by ABG, I was literally shocked since, I can always see pantaloon bags lying here and there at my home, all thanks to my mother and my beloved sister. So basically, we just need to look and notice, ABG’s offering are there for everyone irrespective of age or gender.
