Competitions

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My Story_IMI, New Delhi

My Story_IMI, New Delhi

Clothing and dressing up is a big part of a girl’s life it’s something over which she bonds with her friends. But the very first person with whom a girl goes to shopping and comes in terms with her own sense of style is her mother. I remember Pantaloon being one of the very first apparel outlet I went to with my mother when I was a teen. I was awestruck by all the options available, all I could think about was about the possibilities of how I could frame my persona. Dressing is a big way of communicating one’s emotions and personality especially during teen years and here I was at a place which gave me so many options, I could paint my persona with.

Manvi Amola Amola
Aditya Birla Group in my life_IMI New Delhi

Aditya Birla Group in my life_IMI New Delhi

The first thing that comes to my mind when I think about this Indian conglomerate is the scale and intensity with which this corporation goes about in doing their tasks. Whether it be the grand advertisements that wow me whenever I see them coming on my TV screens to the various companies that are market leaders in their own domain. It has been said that the world’s costliest advertisement was made by Aditya Birla Group. Their motto ‘Taking India to the World’ does complete justice to the various brands under it. Aditya Birla Group has shaped the lives of each and every Indian in some way of the other.

Rishab Garg
ABG mirroring values that matter- SDA Bocconi Asia Center

ABG mirroring values that matter- SDA Bocconi Asia Center

While I was traveling from Bandra-Worli Sea Link (powered by Ultra-Tech Cement) I was drawn to my childhood memory wherein my father built our dream home using the foundation material that resonated with the values that he wanted us to imbibe- Integrity, Commitment, and Passion. Without hesitation, he had chosen India's number 1 brand of cement, Ultra Tech. Throughout my growing years, the most important part for me was to have a healthy and warm diet, as my mother often said. She took care of this by having my food wrapped in Freshwrapp, ensuring that I was happily consuming warm. All throughout my journey I managed to meet the aspirations of my parents, especially when I got an offer letter from SDA Bocconi Asia Center. Out of gratitude, I brought a Kurti from Pantaloons for my mother and a shirt from Peter England for my father. For this transition to a professional life, I brought business attires from Van Heusen and Allen Solly, and accessories from Forever 21 which were not just brands but a medium to create an impact. It would not be wrong to thank ABG for ensuring that I was able to adapt to this change from Delhi to Mumbai. I would like to add that my family and I are still able to keep in touch fabulously through the Vodafone network.

Komal Sarna
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