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Creating a Connect - Beyond Products_IMI New Delhi

As a child I guess we all remember carrying lunch boxes during our school days, some of us do it now as well. Besides keeping my food warm back in 2000’s the Freshwrapp product also served as a cricket ball adding on to my memories to be cherished for the rest of my life. Today when I look down the memory lane, I really miss those days when I could play cricket with a Freshwrapp foil ball without any fear of being judged by people around me.

ABG: Inspiring MindsIIM Rohtak

Why Aditya Birla Group is Big in your Life

Aditya Birla Group, Big on Smiles, Big on Life - IMI New Delhi

Why Aditya Birla Group is big in my life

Touching millions of lives daily - Aditya Birla Group - IMI New Delhi

“Our values provide us with our roots and they provide us with our wings.”  

How I pushed my business idea! | IIM Rohtak

A conglomerate in the business from telecom, textile to financial services and providing a variety of other services, Aditya Birla Group is an Indian multinational corporation that has created a huge impact for the Indian economy since its inception in the year 1857 (started by Seth Shiv Narayan Birla 162 years ago). Only an organization that follows certain corporate governance and ethics can be expected to sustain for more than a century, when an average large firm hardly survives for three decades. Today, it has a net worth of $ 44 billion plus (it is also the third largest in India in terms of revenue generated per year lagging only behind the TATA group and RIL) and is spread across fourteen industries and is also a part of the coveted Fortune 500 companies’ list. Today, some of its sectors have become global powerhouses in their respective industry. It might excite you to know that roughly twenty five million passenger travel through train on a daily basis in India (which is more than the population of most of the countries in the world) and the Birla group has a good share in the production of copper used for this purpose – this is just one of the ways in which the Aditya Birla Group impacts our life without us even being aware of. It’s not limited to business. Even in the field of philanthropy, the group has made considerable commitments. Just recently, Aditya Birla Group announced that it would set fifteen million British Pounds for its scholarship program, thereby, allocating its philanthropy resources in the education sector.

Aditya Birla Group – 165 year old Indian MNC Conglomerate

Aditya Birla Group – a 165 year old Indian Multinational Conglomerate was founded by Seth Shiv Narayan Birla in 1857. It operates in 35 countries with more than 120,000 employees worldwide. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.

Heart of the forest, The Aditya Birla Group way || IIM Rohtak

Lunchbox‘IIM Rohtak’

I still remember my schooldays back in mid-2000, when I used to wake up at 6:00 am and started getting ready for going to school. Mother was always busy in the kitchen to prepare breakfast for the family. I used to eat less in the breakfast and when I was completely ready to leave home for school, she handed me & my sister with our lunch box. My friends and I used to sit in the football ground for the having our lunch & we daily waited for first four morning sessions for this time to come. Eating lunch with the friends, talking things of what not type & sharing food with each other had become a memory. Mother used to wrap ‘chapatis’ in the cloth until a new product called ‘Freshwrap’ from ‘Hindalco’ came in the market. Very soon, it was common with my all friends to carry ‘chapatis’ in the fresh wrap aluminium foil to keep it warm for long time. That never happened again when she gave me a lunch box after I passed the tenth standard as I went out of my town for further studies. ‘Lunch box’ came back to my life in the internship period after a long time in Gurgaon where an Aunt used to prepare breakfast and lunch and I wrapped ‘chapatis’ in the aluminium foil again a Hindalco product. This remembered me with my old school days. But one more time I got remembered is when I was living in Faridabad on rent and there Aunt made me breakfast, lunch and dinner for me and I was preparing for CAT entrance there. I had an ambition to study post-graduation in management from one of the prestigious institutes of India. For the preparation, I still remember that there was a lot sound coming from kids playing in lane outside home in Faridabad and I was busy with improving my verbal section as I was struggling to perform well in that section. I decided to study in night more than day time as there was no sound coming in nights. So, I told the aunt to keep my dinner as such in the chapati box and when I felt hungry, took food from the kitchen, reheated it in late nights and kept working hard for the preparation and improving in the various sections of the exam. And when the real time came for the entrance, I scored well in all the sections and in the verbal section as expected. And finally I got into one of the institute of national importance for higher education. All the three times got connected with just one common emotion of ‘food’ I used to take in three different location prepared by different persons and not the ‘preparation’ or hard work I did in the past to reach here where I am. I still think of preparing food by myself in the future, when I will be making ‘lunch box’ for myself, again many times of my past will reconnect again and help me how I faced challenges that times and  move ahead to face more for sure.