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Aditya Birla Group - Shaping India | IIM Rohtak

Aditya Birla Group - Shaping India | IIM Rohtak

Fashion aspirations of small-towners used to begin and end with the next door garment shop, the owner of which had a long-standing relationship with your family. So was the case with me and my family. Regardless of the occasion, the source of our ‘trending’ apparels remained unchanged for the first decade of my life. We didn’t mind, to be honest, being a resident of a small town situated in North-east India in the early and late 90s with sub 5000 monthly household income and limited access to television, we only drew our inspirations from what the ‘coolest’ member of the family wore at the family functions.

subhrajit saha
A gift for the twins -IIM Rohtak

A gift for the twins -IIM Rohtak

I was on the way to the airport. I had to visit my cousin’s home as it was her children’s first birthday. I also had to buy a mandatory gift for the twins. I am terrible at shopping, and I was forced to buy something for them as I was going to see them for the first time. I didn’t have anything in my mind. I went to a mall where I could have a lot of options. And while walking through the mall, I first went to a baby care shop thinking that I could buy something related to baby care products. But I failed to find something attractive and worth the amount. After spoiling my valuable 30 minutes in that shop, I left there and started roaming around. Then I came to see the Allen solly showroom. It was so attractive because the mannequins that were on the front side of the showroom were all wearing the same color different types of dresses. That cute attraction and an offer board led me to that store. After entering, I searched for dresses, particularly for twin babies. Then the shopkeeper helped me in getting an apt dress for them. I took a dress for a girl baby and matching jeans and t-shirt for the boy baby. I thought of them wearing both at the same time that made me happy. So I decided to buy them. As I was hurrying to the airport, I quickly  wrapped up my shopping and went to visit them. Never compromise on your objectives. If you don't find it on the first attempt, never mind trying again until you find what is best for you. Faith might lead you in tough paths still you have to believe in yourself, and you have believe you can do the best. Concentrate on the end result rather than focusing on other thing.

Hashif MH
IIM Rohtak ABGLP Woo Me

IIM Rohtak ABGLP Woo Me

Well Aditya Birla is big in my life because I have been using products and brands linked with Aditya Birla group from more than a decade. From brands that I wear may be its Allen Solly, Van Heusen, Louis Philippe to the Idea Connection that I use. Aditya Birla group is one of the conglomerate that has originated in India and has made the name in the Industry. Peter England is also part of Aditya Birla group in little bit lesser price segment. Peter England comes under Madura Fashion and Lifestyle. Other Brand related to Aditya Birla Group that I can relate to my life is Ultra Tech Cement which is part of my life when we are constructing our house. Pantaloons also provides me with great ease where I can get all brands that I want. Pantaloons is far better if I compare to other retail stores like Shoppers Stop and Lifestyle. Aditya Birla Fashion and Retail Limited is a part of USD 44.3 billion Aditya Birla Group. It is India’s first billion dollar pure play fashion powerhouse. Talking about their other ventures like in the Telecom sector. By joining hands with Vodafone they have become the market leader surpassing Airtle and Reliance Jio. Earlier Idea has a share of about 16 percent. Aditya Birla group is also there in financial services as well but they have not made there presence felt in that sector. So Aditya Birla stands equally to Reliance, Tata, Adani.

Nischay Bagga
She turned her can'ts into cans and her DREAMS into PLANS | IIM Rohtak

She turned her can'ts into cans and her DREAMS into PLANS | IIM Rohtak

Most part of my school life has been spent in boarding which introduced me to people from diverse social background. This helped me widen my perspective right from the childhood and made me an individual who can easily get along with people. Extra-curricular activities played a vital role throughout my academic journey. It helped me develop my overall personality.

Puja Ashwini
Many roads to a Kathor Life:Rewiring My IIM Rohtak Journey

Many roads to a Kathor Life:Rewiring My IIM Rohtak Journey

Aditya Birla Group, an extraordinary force of over 120,000 employees belonging to 42 nationalities represents  Modern India Larger picture. We as B-school students learn to imbibe leadership skills and ABG inspires us being a brand which has achieved global and national leadership in several businesses.

Shivani Gupta
Competitions | InsideIIM